{"id":10040,"date":"2021-12-30T05:01:49","date_gmt":"2021-12-30T05:01:49","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=10040"},"modified":"2022-09-08T06:53:04","modified_gmt":"2022-09-08T06:53:04","slug":"trademark-dispute-between-starbucks-vs-sardarbuksh","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/trademark-dispute-between-starbucks-vs-sardarbuksh\/","title":{"rendered":"Trademark Dispute between Starbucks vs. Sardarbuksh: Case Study"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Intellectual\nproperty rights are said to be the Legal rights used to safeguard the creator&#8217;s\noriginal work. Intellectual work consists of any kind of work created by\nhumans, and such work includes copyrights, patents, designs, and Trademarks. So\nin this article, we will discuss the dispute between Starbucks and the\nSardarbuksh Trademark dispute. Scroll down to check the case analysis of\nStarbucks vs. Sardarbuksh.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a54d069ae3d6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a54d069ae3d6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-dispute-between-starbucks-vs-sardarbuksh\/#What_do_you_mean_by_Trademark_and_Trademark_Dispute\" title=\"What do you mean by\nTrademark and Trademark Dispute?&nbsp;\">What do you mean by\nTrademark and Trademark Dispute?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-dispute-between-starbucks-vs-sardarbuksh\/#Case_analysis_of_Starbucks_vs_Sardarbuksh\" title=\"Case analysis of Starbucks vs.\nSardarbuksh\">Case analysis of Starbucks vs.\nSardarbuksh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-dispute-between-starbucks-vs-sardarbuksh\/#Conclusion\" title=\"Conclusion&nbsp;\">Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_you_mean_by_Trademark_and_Trademark_Dispute\"><\/span>What do you mean by\nTrademark and Trademark Dispute?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark shall include a symbol, logo, phrase, word design, and combination of all these things. Trademarks are used for goods and services so that the customer can recognize such goods and services. Examples of Trademark are the logo of Nike shoes and the Logo of KFC. A trademark dispute means an argument and disagreement between the two entities claiming a similar trademark. In the Indian scenario, a trademark infringement is considered an offense, and the offender shall be punished for the infringement. Under\u00a0<strong>section 11 of the Trademark act 1999<\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Indian_trademark_law\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sup>, which deals with the ground, It deals with the grounds on which <a class=\"text-primary\" href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>trademark registration<\/strong><\/a> might be refused or denied, i.e., the reasons why a trademark may not be registered. The trademark being disallowed for registration because it is &#8220;Deceptively Similar,&#8221; i.e., it is identical or similar to another mark, which creates confusion in the buyer&#8217;s mind, is one of the grounds specified in the section for which it is specified the trademark can be refused or denied registration. As a result, two trademarks cannot be mistaken for one another.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_analysis_of_Starbucks_vs_Sardarbuksh\"><\/span>Case analysis of Starbucks vs.\nSardarbuksh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starbucks and Sardarbuksh Coffee and Co. are involved in this case. Starbucks is the plaintiff in this dispute, while Sardarbuksh is the defendant. Starbucks is a well-known coffee shop with locations across the globe. Sardarbuksh is a coffee shop that first opened in Delhi in 2015 and now has a number of locations. Starbucks&#8217; logo and name are both trademarked and well-known around the world. It is a famous trademark with its logo picturing a crowned lady with long green hair. The logo of Sardarbuksh features a turbaned man with wavy lines flowing from his sides. As a result, the logo of Sardarbuksh coffee and co. It resembles that of Starbucks. Many more parallels may be found, such as the color of the crowned maiden in the Starbucks logo and the color of the turbaned guy in the Sardarbuksh logo both the logos have a spherical shape. When we compare the logos, we notice that they are very similar in appearance, with the same form and colour.Furthermore, the names of these coffee shops are remarkably similar. Another point worth mentioning is that the goods and services provided by defendants and plaintiffs are identical. The defendants made the necessary alterations to their logo and changed their color scheme to black and yellow after receiving a letter of demand from Starbucks Corporation in 2017. They then began trading under the new brand. On August 1, 2018, Starbucks filed a lawsuit against Sardarbuksh in the Delhi high court for using the word mark &#8220;Sardarbuksh,&#8221; which sounded suspicious like &#8220;Starbucks.\u201dThe defendants were advised by the Delhi high court to use new branding for their prospective stores, while the five locations that were already open would continue to operate as usual until the Court&#8217;s final decision. The defendants altered their name from &#8220;Sardarbuksh Coffee &amp; Co.&#8221; to &#8220;Sardarji-Bakhsh Coffee &amp; Co for their prospective outlets.\u201dThe parties exchanged terms and conditions on September 27, 2018, and such terms and conditions were recorded with the High Court of Delhi. It was agreed that the defendant will rename all of its locations &#8220;Sardarji-Bakhsh Coffee &amp; Co.&#8221; Furthermore, it was confirmed and agreed that if a third party uses the term &#8220;Bakhsh,&#8221; it will violate the agreement. To understand the Trademark dispute Between  Starbucks vs. Sardarbuksh, a reference judgment is explained below:<\/p>\n\n\n\n<p><strong>Patel Field\nMarshal Agencies Ltd vs. P.M. Diesels Ltd-&nbsp;<\/strong>The case was\nbrought before the SC under&nbsp;<strong>Sections\n46, 56, 107, and 111 of the Trade and Merchandise Marks Act of 1958<\/strong>&nbsp;for\nviolation of the Registered Trademark &#8220;FIELD MARSHAL&#8221; owned by P.M.\nDiesels Ltd, which is governed by the said Act, where&nbsp;<strong>Section 46<\/strong>&nbsp;states\nthat a trademark can be removed from the register if it is registered without\ngood intentions of using it or if it has not been used continuously for five\nyears, and&nbsp;<strong>Section 56<\/strong>&nbsp;empowers&nbsp;<strong>Section 107<\/strong>&nbsp;states\nthat an application to challenge a Registered Trademark must be filed with the\nHigh Court, not the Registrar, and&nbsp;<strong>Section\n111<\/strong>&nbsp;necessitate a suspension of proceedings if a\nrectification application is pending before the Registrar of High Court for 3\nmonths previous to start or, if already commenced, for 3 months prior to the\nCourt framing the Facts. The Court had to consider whether the Appellant&#8217;s\nRectification actions against the Respondents were permissible or not, based on\nthe sections mentioned above. The Appellants asserted that the aggrieved person\nhas rectification rights, which the trial court gives. The Supreme Court ruled\nin favor of the Respondents, holding that the questions of registration\nvalidity should be determined by the Tribunal rather than the Civil Court and\nthat the Tribunal&#8217;s decision will be binding on the Civil Court. The parties\nrelinquish the plea to rectification if they do not approach the Tribunal after\nthe Civil Court&#8217;s order. The Apex Court clarified the intent of&nbsp;<strong>Section 111<\/strong>, saying that\nby enacting such&nbsp;<strong>section\n111<\/strong>, the legislature seeks to address the question of\ninvalidity in the first instance. Once the plea of rectification has been\nraised and settled, the suit shall proceed with other issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We conclude here that, In the case of  Starbucks vs Sardarbuksh, the judgment concerning the matter mentioned above has motivated the registration of trademarks. Because once a person&#8217;s trademark is registered, there is no way for that trademark to be exploited by creating a deceptively similar trademark and using it for financial advantage or to harm the registered trademarks or the trademark owner&#8217;s goodwill. Furthermore, anyone who tries to do so will be subjected to legal action. Because a trademark has a positive reputation and goodwill, it is significant to safeguard it from exploitation, misuse, and infringement. With the help of the cases mentioned above, we can see how the Court can go above and beyond what is established in the law to preserve justice, safeguard merchants&#8217; rights, and protect consumers&#8217; interests. People have more faith in the judiciary due to such events.&nbsp;<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our Article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/difference-between-trademark-infringement-and-counterfeiting-of-trademark\/\">Difference between Trademark Infringement and Counterfeiting of Trademark<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intellectual property rights are said to be the Legal rights used to safeguard the creator&#8217;s original work. Intellectual work consists of any kind of work created by humans, and such work includes copyrights, patents, designs, and Trademarks. So in this article, we will discuss the dispute between Starbucks and the Sardarbuksh Trademark dispute. Scroll down [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[952],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10040"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":12,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":11892,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10040\/revisions\/11892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/10042"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}