{"id":10274,"date":"2022-01-17T04:48:34","date_gmt":"2022-01-17T04:48:34","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=10274"},"modified":"2022-01-17T04:49:29","modified_gmt":"2022-01-17T04:49:29","slug":"what-are-the-different-ways-to-monetise-a-trademark","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/what-are-the-different-ways-to-monetise-a-trademark\/","title":{"rendered":"What Are The Different Ways To Monetise A Trademark? \u2013 Overview"},"content":{"rendered":"\n<p>Whenever\nwe enter a supermarket, we see various products displayed in front of us. Such\nproducts are stocked or arranges with a collection of branded products falling\nunder the same category. Such a variety of options gets confusing, but in the\nend, we put those branded products in the car, which we find valuable and trustworthy.\nSo to gain such trust, companies invested their time, efforts, and money to\ncreate such brand value &amp; image and form a strong customer base. Such a\ncompany want to safeguard their brand and would be keen to find different ways\nto monetise a Trademark. In this write-up, we will discuss different ways to monetise\na Trademark.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ac74d8260c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ac74d8260c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/what-are-the-different-ways-to-monetise-a-trademark\/#What_do_you_mean_by_Trademark\" title=\"What do you\nmean by Trademark?\">What do you\nmean by Trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/what-are-the-different-ways-to-monetise-a-trademark\/#Importance_of_Trademark_Registration\" title=\"Importance of\nTrademark Registration\">Importance of\nTrademark Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/what-are-the-different-ways-to-monetise-a-trademark\/#Different_Ways_to_Monetise_a_Trademark\" title=\"Different Ways\nto Monetise a Trademark\">Different Ways\nto Monetise a Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/what-are-the-different-ways-to-monetise-a-trademark\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_you_mean_by_Trademark\"><\/span>What do you\nmean by Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we discuss different ways to monetise a Trademark, it&#8217;s vital to know the meaning of a Trademark. A Trademark is a type of IP or <strong>Intellectual Property<\/strong><sup><a href=\"https:\/\/www.wipo.int\/about-ip\/en\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sup> that plays an essential role in creating a distinctive identity of a product or service and adds value to it. In India, any sign, name, word, design, expression, symbol, and combination of colours is Trademarkable. But, it\u2019s highly vital that such a Trademark possesses a distinctive identity that distinguishes the product or service from another.<\/p>\n\n\n\n<p>So,\nin an extensive language, Trademark is a component that distinguishes the\nproducts or services which are owned, designed, or manufactured by an\nindividual or a company from the others in a commercial setting. To legally\nsafeguard this unique identity in the market, then it is vital to obtain\nTrademark Registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Trademark_Registration\"><\/span>Importance of\nTrademark Registration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anything can be utilised carefully if it is not officially safeguarded. <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>Trademark Registration<\/strong><\/a> is that protective shield that keeps illegitimate users at bay and restricts other people from using the same. Once the Trademark Registration process is complete, the person or individual registering becomes the owner of that specific Trademark. To safeguard intangible property and to restrict misuse by third parties, Trademark Registration is necessary.<\/p>\n\n\n\n<p><strong><em>A\nTrademark is necessary for the following ways:<\/em><\/strong><\/p>\n\n\n\n<ol><li>It gives a unique identity and\ndifferentiates from others in the same market;<\/li><li>To recognise the brand and the\nowner of the products &amp; services;<\/li><li>To provide a distinguished\nidentity to the business or company by adding a brand value;<\/li><li>For allowing business\nassociations;<\/li><li>In the case of Trademark\nInfringement, Trademark Registration gives the right to start an action against\nthe 3<sup>rd<\/sup> party;<\/li><li>Trademark Registration\nauthorises an entity with certain rights like the right to utilise, assign, and\ndistribute a mark.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Ways_to_Monetise_a_Trademark\"><\/span>Different Ways\nto Monetise a Trademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since\ncompanies invest time, money and effort to register their mark, they would want\nto find different ways to monetise a Trademark and earn from a registered\nTrademark. Extensively, a Trademark can be utilised either by an Assignment or\nLicensing.<\/p>\n\n\n\n<p>In\norder to use the registered Trademark, a company can use either manufacture\nproducts or provide services on its own, or it can allow another entity to use\nits brand name for manufacturing products or providing services. Moreover, if a\ncompany is no longer interested in using the registered Trademark, it can even\nsell it to another party.<\/p>\n\n\n\n<p><strong><em>Following\nare the ways to monetise a Trademark:<\/em><\/strong><\/p>\n\n\n\n<ul><li><strong><em>License<\/em><\/strong>: A Trademark License can be of different types, such as:<\/li><\/ul>\n\n\n\n<ol><li><strong><em>Franchising Arrangements<\/em><\/strong>: In such an agreement, the Trademark owner permits the use of such Trademark by the franchisee. In this agreement, apart from Trademark, the business procedures are also licensed in order to maintain the service provided. For example, McDonalds making franchising arrangements across the globe.<\/li><li><strong><em>Distributor Arrangements<\/em><\/strong>: In this type of agreement, products of one manufacturer are sold to other customers and sellers. For example: Hindustan Unilever is making distributor arrangements to gain profits and to sell their products in higher quantities.<\/li><li><strong><em>Merchandise Arrangements<\/em><\/strong>: In this type, the Trademark owner can allow another party to manufacture merchandise. For example, Marvel has given a merchandising license or Hamley for manufacturing the toys of marvel&#8217;s superheroes. <\/li><\/ol>\n\n\n\n<ul><li><strong><em>Assignment<\/em><\/strong>: According to the Trademark Act, an assignment can be of two different types; check below:<\/li><\/ul>\n\n\n\n<ol><li><strong><em>An assignment without goodwill<\/em><\/strong>: When the Trademark owner assigns the mark without goodwill, the new Trademark owner cannot use the brand for which the mark was being used by the actual owner. For example, If Nestle assigns Maggie to Tata without goodwill, then Tata can use Maggie for anything other than the explanation of products in the Trademark Registration.<\/li><li><strong><em>Assignment with goodwill<\/em><\/strong>: In this, the Assignment not only transfers the mark ownership but also transfers the right to use it concerning the products within which class\/category the mark was used originally. Once the Assignment Agreement is made or formed, the assignor will have no control or right to use the Trademark. Usually, Assignment with goodwill occurs when the overall business is sold to another party. For example, Reliance bought Big Bazaar from Future Group.<\/li><\/ol>\n\n\n\n<p><strong><em>Case<\/em><\/strong>:\nIn 2020, Sony has to delay its release of PS5 in India, following a Trademark\nDispute. An Indian had already registered for the PS5 Trademark almost a year\nbefore Sony applied for it. Now, until the matter is resolved or determined,\nSony will not release its PS5 in the country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Trademark Registration does not only protect your brand, but if used correctly, it can also serve as a medium to earn money. Trademark Registration and its monetisation is a developing concept or idea of investment. Wherein a little brain wracking &amp; hustle in the starting stage can help you earn a good amount in the future. <\/p>\n\n\n\n<p class=\"text-left\"><b>Read our Article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/know-about-fluid-trademarks\/\">Everything You Need to Know About Fluid Trademarks\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever we enter a supermarket, we see various products displayed in front of us. Such products are stocked or arranges with a collection of branded products falling under the same category. Such a variety of options gets confusing, but in the end, we put those branded products in the car, which we find valuable and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[966],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10274"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=10274"}],"version-history":[{"count":13,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10274\/revisions"}],"predecessor-version":[{"id":10288,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/10274\/revisions\/10288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/10278"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=10274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=10274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=10274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}