{"id":12363,"date":"2022-11-08T09:54:34","date_gmt":"2022-11-08T09:54:34","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=12363"},"modified":"2022-11-08T09:54:36","modified_gmt":"2022-11-08T09:54:36","slug":"functions-performed-by-dsa-of-nbfc","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/","title":{"rendered":"Functions performed by DSA of NBFC"},"content":{"rendered":"\n<p>A DSA or Direct Seller Agent represents the NBFC to the customers and provides them with information about schemes and loan advancements. A DSA of NBFC also helps the customers with the pre and post-sale services to help maintain the goodwill and reputation of NBFCs. The DSA makes it easy for customers to obtain loans or advances from an NBFC without manipulating or extra costs. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a633bc6976\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a633bc6976\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#What_is_a_DSA\" title=\"What is a\nDSA?\">What is a\nDSA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#What_is_NFBC\" title=\"What is\nNFBC? \">What is\nNFBC? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#Eligibility_for_DSA_of_NBFC\" title=\"Eligibility\nfor DSA of NBFC\">Eligibility\nfor DSA of NBFC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#Functions_of_DSA_of_NBFC\" title=\"Functions\nof DSA of NBFC\">Functions\nof DSA of NBFC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#Benefits_of_having_a_DSA_of_NBFC\" title=\"Benefits of having a DSA of NBFC\">Benefits of having a DSA of NBFC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/blog\/functions-performed-by-dsa-of-nbfc\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_DSA\"><\/span><strong>What is a\nDSA?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A DSA refers to a Direct Selling\nAgent appointed by a bank or an NBFC for their representation. The objective is\nto find potential customers or to look for other banking facilities such as\nloan requirements or account openings. A DSA finds potential customers and\nguides them with banking products and procedures. The main objective of a DSA\nis to connect borrowers with lenders. They take responsibility for all the\nfinancial documentation and eligibility of the loan application process in a\nbank or NBFC. They ensure that the paperwork process is followed in order and\nhelp verify the banks&#8217; due diligence. <\/p>\n\n\n\n<p>A DSA of NBFC or Bank offers\nservices to the borrower and lender and is eventually paid by NBFC or Bank in\nreturn. The payment received by the DSA of NFBC or bank is a percentage of the\nloan amount sanctioned to the customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_NFBC\"><\/span><strong>What is\nNFBC? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>NBFC or a Non-banking financial company is a company registered under the companies act 1956<sub><a href=\"https:\/\/incometaxindia.gov.in\/pages\/acts\/companies-act-1956.aspx\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sub>. It operates in the business of advances and loans, acquiring shares, bonds, stocks, securities or debentures that a local authority or the government issues. NBFC has a principal business in receiving deposits in instalments or lump sums under any arrangement or scheme. NBFC or Non-banking financial company has no license issued by RBI, but they are still eligible to provide various banking services. However, NBFC cannot accept public demand deposits such as saving accounts, fixed deposits, etc. NBFC&#8217;s majorly work in activities related to loans and advances. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eligibility_for_DSA_of_NBFC\"><\/span><strong>Eligibility\nfor DSA of NBFC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To be eligible for a DSA, a person must meet some essential requirements, such as &#8211;<\/p>\n\n\n\n<ul><li>They must have attained eighteen years of age\nand be a Citizen of India.<\/li><li>They must be able to work in public dealing.<\/li><li>They must have a good knowledge of financial products\nand services<\/li><li>They must have good communication and persuasive\nskills <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Functions_of_DSA_of_NBFC\"><\/span><strong>Functions\nof DSA of NBFC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DSA is responsible for performing\nvarious functions, some of which are listed below-<\/p>\n\n\n\n<p><strong>Handling and Maintaining loan documents: <\/strong><\/p>\n\n\n\n<p>The DSA of NFBC is accountable\nfor handling and maintain the loan application forms and other documents from\nthe borrower.<\/p>\n\n\n\n<p><strong>Verification and Due Diligence of documents:<\/strong><\/p>\n\n\n\n<p>The DSA of NBFC is required to\nconduct due diligence and verification of loan applications and required documents.\nThe DSA must also ensure that the documents are genuine and authentic and must\nsubmit all the documents and forms to NBFCs.<\/p>\n\n\n\n<p><strong>Communication with the customer: <\/strong><\/p>\n\n\n\n<p>If a client is willing to take a\nservice from the NBFC or bank, the DSA or NBFC Bank must communicate with the\ncustomer from time to time and guide them with all the required details,\ndocumentation and procedure. The DSA must follow proper telemarketing\netiquette, and calls must be made during standard working hours; a formal\nintroduction must be given at the beginning of the call, consent for the next\nappointment must be taken, etc. <\/p>\n\n\n\n<p><strong>Customer Guidance: <\/strong><\/p>\n\n\n\n<p>One of the main functions of the DSA of NBFC is to guide the customers with all the details related to the financial services provided to them. The DSA must also inform the customer about any offers supplied by the lending institutes or any detailed information to make it easy for the customer to avail of <strong><a href=\"https:\/\/swaritadvisors.com\/nbfc-registration\" class=\"text-primary\">NBFC services<\/a><\/strong>. <\/p>\n\n\n\n<p><strong>DSA Code: <\/strong><\/p>\n\n\n\n<p>The DSA of NBFC provides a DSA\ncode to the person or financial institutes so that the application can be\ntraced when required. <\/p>\n\n\n\n<p><strong>No false presentation: <\/strong><\/p>\n\n\n\n<p>The DSA of NBFC must ensure that\nthey do not provide any misinformation regarding the lending services or\nfinancial products of NBFC. There must be no false presentation by the DSA\nregarding any information or promises on behalf of the NBFC. <\/p>\n\n\n\n<p><strong>No Gifts or Bribes: <\/strong><\/p>\n\n\n\n<p>The DSA of NBFC shall not accept\nany bribe or gift offered by the client to finalise the sale or service. If any\ngift is received, the DSA must get approval from the NBFC management. <\/p>\n\n\n\n<p><strong>Anti-Money Laundering compliance:<\/strong><\/p>\n\n\n\n<p>The DSA of NBFC must comply with\nthe Anti-Money Laundering or KYC norms to prevent money-related fraud.\nFinancial institutions must protect their goodwill and reputation at any cost to\navoid penalties and punishments. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_having_a_DSA_of_NBFC\"><\/span><strong>Benefits of having a DSA of NBFC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Benefits of having a DSA are as\nfollows- <\/p>\n\n\n\n<p><strong>To the Individual: <\/strong><\/p>\n\n\n\n<ul><li>The DSA are self-employed and have flexible working hours<\/li><li>The DSA loan agent commission acts as an additional income <\/li><li>It is a low-risk and low-cost business <\/li><li>There is no requirement for a specific degree or skill to do this job. The NBFCs provide training to Individuals<\/li><\/ul>\n\n\n\n<p><strong>To the Customers<\/strong>: <\/p>\n\n\n\n<ul><li>The DSA helps the customer with their queries\nand issues with ease<\/li><li>The DSA clarifies the customer&#8217;s selecting the\ntype of Loan or Advance<\/li><li>The DSAs also assist in the sale<\/li><\/ul>\n\n\n\n<p><strong>To the NBFC or Banks: <\/strong><\/p>\n\n\n\n<ul><li>The DSA of NBFC completes the registration and\npre-verification of documents and other details of the customers<\/li><li>The DSAs also address and shortlist potential\ncustomers, making it easier for NBFCs to sort out their potential customers<\/li><li>The DSAs spread awareness about financial\nproducts and services offered by the NBFCs in public<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> The DSA of the NBFC plays a vital role in representing the NBFC to the public. DSA plays a bridge between the customers and the NBFCs. The amount of commission generated by the DSA solely depends on the number of lending generated by them. The DSA is, however, a profitable yet low-risk and low-investment business, and it can be easy and convenient to work as a DSA.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A DSA or Direct Seller Agent represents the NBFC to the customers and provides them with information about schemes and loan advancements. A DSA of NBFC also helps the customers with the pre and post-sale services to help maintain the goodwill and reputation of NBFCs. The DSA makes it easy for customers to obtain loans [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/12363"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=12363"}],"version-history":[{"count":7,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/12363\/revisions"}],"predecessor-version":[{"id":12372,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/12363\/revisions\/12372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/12367"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=12363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=12363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=12363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}