{"id":2055,"date":"2021-02-06T07:15:27","date_gmt":"2021-02-06T07:15:27","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=2055"},"modified":"2021-02-06T07:15:29","modified_gmt":"2021-02-06T07:15:29","slug":"famous-trademark-cases-from-which-businesses-can-learn","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/","title":{"rendered":"The Famous Trademark Cases from which Businesses can Learn"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Trademark means\na mark which is used by a company or an individual to provide its products and\nservices a distinctive identity. Trademark protects a brand from being\ninfringed by others. Obtaining <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\">trademark registration<\/a><\/strong>\nprovides many legal rights to the trademark holder. There has been a\nsignificant rise in the trademark cases in India during the recent times. Some\nof the judgments have been landmark in terms of the precedents set by them.\nThis article will help you to know the famous trademark cases from which\nbusinesses can learn.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a550b239c189\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a550b239c189\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Coca_Cola_Company_vs_Bisleri_International_Pvt_Ltd\" title=\"Coca Cola\nCompany vs. Bisleri International Pvt. Ltd. \">Coca Cola\nCompany vs. Bisleri International Pvt. Ltd. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Yahoo_Inc_vs_Akash_Arora_Anr\" title=\"Yahoo! Inc. vs.\nAkash Arora &amp; Anr \">Yahoo! Inc. vs.\nAkash Arora &amp; Anr <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Zara_Food_vs_Zara_Fashion\" title=\"Zara Food vs. Zara\nFashion\">Zara Food vs. Zara\nFashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Louis_Vuitton_vs_Louis_Vuiton_Dak\" title=\"Louis Vuitton\nvs. Louis Vuiton Dak\">Louis Vuitton\nvs. Louis Vuiton Dak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Academy_of_Motion_Picture_Arts_and_Sciences_vs_GoDaddy_Com_INC\" title=\"Academy of Motion Picture Arts and Sciences vs. GoDaddy. Com, INC.\">Academy of Motion Picture Arts and Sciences vs. GoDaddy. Com, INC.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Cadila_Health_Care_vs_Cadila_Pharmaceutical_Ltd\" title=\"Cadila Health Care vs Cadila Pharmaceutical Ltd.\">Cadila Health Care vs Cadila Pharmaceutical Ltd.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/blog\/famous-trademark-cases-from-which-businesses-can-learn\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coca_Cola_Company_vs_Bisleri_International_Pvt_Ltd\"><\/span>Coca Cola\nCompany vs. Bisleri International Pvt. Ltd. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this present case, the defendant (Bisleri) sold the trademark MAAZA including its formulation rights, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Intellectual_property_in_India\">intellectual property<\/a> rights, know- how, and goodwill through a master agreement. The defendant applied for registration of TM MAZAA in Turkey and imported fruit drinks under the same name. The Hon\u2019ble High Court of Delhi held that the intention of using a trademark besides the direct or indirect use of the mark was enough to give jurisdiction to the court to decide on this issue. Further, the Court granted an interim injunction against the defendant (Bisleri). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yahoo_Inc_vs_Akash_Arora_Anr\"><\/span>Yahoo! Inc. vs.\nAkash Arora &amp; Anr <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It was the first\ntime that the Hon\u2019ble High Court of Delhi under this case held a registered\ndomain name equivalent to the trademark giving it the equal protection. In this\ncase, the plaintiff was the owner of Trademark \u201cYahoo!\u201d and domain name\n\u201cYahoo.Com\u201d. The defendant used the name \u201cYahoo India\u201d for similar services.\nThe court held that the principle underlying the action of passing off is that\nno person shall carry out business in such a manner that it would lead to\nbelief that the person is carrying on the business of another person or has any\nconnection with another person\u2019s business. <\/p>\n\n\n\n<p>The court stated that the people will be deceived in thinking that both domain names are carrying same source. Since, Yahoo! was a renowned name globally the Court observed that \u201cYahoo India\u201d used by the defendant is almost similar except is uses the suffix \u201cIndia\u201d. The issue of deception was large, therefore, the defendant was liable for an action of passing off and injunction was granted in favour of plaintiff.<\/p>\n\n\n\n<p><strong>Also, Read:<\/strong> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/how-indian-trademark-registration-will-boost-your-business\/\">Know how Indian Trademark Registration Will Boost Your Business<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zara_Food_vs_Zara_Fashion\"><\/span>Zara Food vs. Zara\nFashion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ZARA fashion is\na renowned fashion brand having its operations across the world. In this case,\nthe owner of the fashion brand ZARA filed a suit for infringement and passing\noff of their renowned brand ZARA against the owner of a restaurant in Chennai\nwhich was using the name ZARA TAPAS BAR. Since it was quite possible for the\nconsumers to get confused in taking consideration that the restaurant ZARA was\nstarted by the brand ZARA fashion. Therefore, the Hon\u2019ble High Court of Delhi\nheld that the mark ZARA was a well known mark and had trans- border reputation\nand the restaurant was ordered to change its name and remove the word ZARA from\nthe name. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Louis_Vuitton_vs_Louis_Vuiton_Dak\"><\/span>Louis Vuitton\nvs. Louis Vuiton Dak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The French high-\nend leather products retailer, Louis Vuitton filed a suit against the South\nKorean fried chicken fast food company \u201cLouis Vuiton Dak\u201d. The Court held that\nthe South Korean restaurant was liable for trademark infringement as the name\nused by the restaurant was quite similar to the Louis Vuitton\u2019s name. Further,\nthe wrapper in which fried chicken was wrapped was with the iconic LV symbol. <\/p>\n\n\n\n<p>However, this\ndid not end here. After the ruling of the court, the restaurant changed its\nname to \u201cLouisvui Tondak\u201d. This rearrangement of letters was considered to be\nquite similar to the letters arranged in \u201cLouis Vuitton\u201d. Therefore, the\nrestaurant was fined again for non- compliance. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Academy_of_Motion_Picture_Arts_and_Sciences_vs_GoDaddy_Com_INC\"><\/span>Academy of Motion Picture Arts and Sciences vs. GoDaddy. Com, INC.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The plaintiff\nAcademy of Motion Picture Arts and Sciences filed a suit against the defendant\nGoDaddy.com, INC under the anti- cybersquatting consumer protection act (ACPA).\nThe suit was filed by the plaintiff alleging GoDaddy\u2019s decision to let\ncustomers buy confusing similar domain names. It claimed on allowing individuals\nto pass on the profits that wished to \u201cpark\u201d on these domains and claimed a\npart of the revenue. The plaintiff initially demonstrated to the court that\nthere were 57 domains sold by the defendant that were potentially confusion. <\/p>\n\n\n\n<p>The plaintiff\nhad hoped to win and looked to be the heavy favourite on the basis of the\nearlier rulings in the case, but the Court held that there was a lack of proof\nthat GoDaddy has bad faith intent to traffic in trademarks like the \u201cAcademy\nAwards\u201d or \u201cOscars\u201d. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cadila_Health_Care_vs_Cadila_Pharmaceutical_Ltd\"><\/span>Cadila Health Care vs Cadila Pharmaceutical Ltd.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The case is a <strong><a class=\"text-primary\" href=\"https:\/\/swaritadvisors.com\/blog\/landmark-judgments-on-ipr-law-in-india\/\">landmark judgment<\/a><\/strong> in relation to the passing off of an unregistered trademark. The court laid down certain criteria to determine the passing off of an unregistered trademark which are as follows:<\/p>\n\n\n\n<ul><li>The nature of the marks.<\/li><li>Nature of goods.<\/li><li>Area where the goods are being used.<\/li><li>Extent of similarity between the competing\nmarks- visual and phonetic similarity.<\/li><li>Similarity in the goods in relation to its\nperformance, nature, effectiveness and etc. <\/li><li>Target consumers for the goods, their\nintelligence and the requisite degree of care that is required to be taken. <\/li><li>The class of purchasers likely to buy goods.<\/li><li>The nature, performance and character of the\ngoods of rival traders.<\/li><li>Method of purchasing goods and any other\nrelevant circumstances. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is important for every business to understand the seriousness of trademark laws and the application of it for the growth of the company. It is quite important to register a trademark so as to protect it from any sort of infringement. Also, only those marks having distinctive identity can be registered under the Trademarks Act, 1999. A trademark helps a product to be easily distinguished from the other products. It provides reputation to the brand. Some of the famous trademark cases from which the business can learn have been discussed above. Taking into consideration the above cases, one must choose and use a trademark for its brand accordingly.<\/p>\n\n\n\n<p><strong>Also, Read:<\/strong> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/procedure-and-cost-of-trademark-registration\/\">Procedure and Cost Involved in the Trademark Registration?<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark means a mark which is used by a company or an individual to provide its products and services a distinctive identity. Trademark protects a brand from being infringed by others. Obtaining trademark registration provides many legal rights to the trademark holder. There has been a significant rise in the trademark cases in India during [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[346],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/2055"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":4,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/2055\/revisions"}],"predecessor-version":[{"id":2060,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/2055\/revisions\/2060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/2056"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=2055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}