{"id":3299,"date":"2021-03-15T06:27:31","date_gmt":"2021-03-15T06:27:31","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=3299"},"modified":"2021-03-15T09:10:44","modified_gmt":"2021-03-15T09:10:44","slug":"trademark-registration-for-e-commerce-companies","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/","title":{"rendered":"A Complete Guide on Trademark Registration for E-Commerce Companies"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Trademark\nis nothing but a unique name, word, or symbol used to specify any company or\nbusiness and its goods and services. After the trademark registration, the\nname, logo, or word is protected from infringement and no other company can\ncopy or misuse the registered trademark. No business or company owner might\nwant to see his\/her brand being copied or misused by any other business or\ncompany. There are several reasons why the owners of e-commerce companies wish\nto one or more <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\">trademark registration<\/a><\/strong>\nfor E-Commerce companies. In this blog, we discuss the benefits and process of\ntrademark registration for E-Commerce Companies.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a31123f80be1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a31123f80be1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/#Is_Trademark_Registration_for_E-Commerce_Companies_Compulsory\" title=\"Is Trademark Registration for E-Commerce Companies Compulsory?\">Is Trademark Registration for E-Commerce Companies Compulsory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/#Benefits_of_having_a_Trademark_for_E-Commerce_Companies\" title=\"Benefits of having a Trademark for E-Commerce Companies\">Benefits of having a Trademark for E-Commerce Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/#Documents_Required_for_Trademark_for_E-Commerce_Companies\" title=\"Documents Required for Trademark for E-Commerce Companies\">Documents Required for Trademark for E-Commerce Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/#Process_of_Trademark_Registration_for_E-Commerce_Companies\" title=\"Process of Trademark Registration for E-Commerce Companies\">Process of Trademark Registration for E-Commerce Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-e-commerce-companies\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Trademark_Registration_for_E-Commerce_Companies_Compulsory\"><\/span>Is Trademark Registration for E-Commerce Companies Compulsory?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No, it is not compulsory to do a trademark registration for E-Commerce Companies; on the other hand, we insistently recommend filing a trademark application as soon as possible.<\/p>\n\n\n\n<p>Following\nare some distinct benefits of protecting your IP (Intellectual Property) rights\nover your brand name: <\/p>\n\n\n\n<ul><li><strong><em>Understanding the idea of \u201cPrior Use\u201d in\nTrademarks: <\/em><\/strong>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Indian_trademark_law\">trademark law<\/a>\ngives priority to the company or business knownfor the first use of that\ntrademark. The proof of &#8220;Prior Use&#8221; in the trademark gives you an\nadvantage over an opponent or another individual using the same mark or logo,\nor name. The importance of prior use often surpasses the registration of a\ntrademark. Hence, if you start using the name first, and another person owns a\ntrademark registration for a similar name, the court may still grant you a\ntrademark registration.<\/li><li><strong><em>Rights to Handover the trademark at a Later\nStage: <\/em><\/strong>Other than the right to use your trademark, you\ncan allocate this right in favour of another owner. This is very beneficial for\nsmaller and early-stage companies or businesses searching for potential buyers\nand investors. Normally, the investors look surely at a company or business\nthat has attained intellectual property rights.<\/li><li><strong><em>Trademark Signs:<\/em><\/strong> There\nare three different types of trademark signs to show that a trademark has been\nused, the companies can use one of these trademark signs, and you can check the\nsame below:<\/li><\/ul>\n\n\n\n<ol><li><strong><em>TM Symbol:<\/em><\/strong> This\nsymbol is used in association with an unregistered mark to inform possible\ninfringers that a logo, term, name, slogan or any other indicator is being\nclaimed as a trademark.<\/li><li><strong><em>\u00ae Symbol: <\/em><\/strong>This\nsymbol provides a notice that the preceding symbol or word or logo is a\ntrademark that has been registered with a national trademark office.<\/li><li><strong><em>SM Symbol:<\/em><\/strong> This symbol\nis used to provide notice that the preceding mark or symbol is a service, and\nit is used for retailing of services only, not goods. That is why it is called\nService Mark. Companies choose to use the SM symbol, but most companies use the\nTM mark instead of the SM mark.<\/li><\/ol>\n\n\n\n<ul><li><strong><em>Safeguarding a Trademark: <\/em><\/strong>A trademark is declared for the life of a product or company; business do need to safeguard against expressions becoming common. To keep the claim on the trademark, the companies should notify people who copy or misuse the trademark.<\/li><\/ul>\n\n\n\n<p><strong>Also, Read: <\/strong><mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/procedure-for-trademark-registration-in-mumbai\/\">Procedure for Trademark Registration in Mumbai \u2013 A Complete Guide<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_having_a_Trademark_for_E-Commerce_Companies\"><\/span>Benefits of having a Trademark for E-Commerce Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the\npast, the E-commerce business was not a big thing. However, at present, the\nworld is changing, and everyone is using the internet,\nand most businesses are using an online platform to sell their products and\nservices, so having a trademark registration for your company can offer various\nbenefits and protection. There are numerous reasons why you want one or more\ntrademark registration for E-commerce companies containing the following:<\/p>\n\n\n\n<ul><li><strong><em>Safety against Brand Damage:<\/em><\/strong> A\ntrademark can safeguard your brand from any damage. An E-commerce website can\nprotect your brand nationally or globally from being violated by other\nunauthorized persons utilizing it, misuse it, or copying it.<\/li><li><strong><em>Trademark Search: <\/em><\/strong>A whole\ntrademark search is a vital part of applying for trademark registration. This\ncan avoid expectant and possiblycostly difficulties in the future.<\/li><li><strong><em>Protection of your business: <\/em><\/strong>A\ntrademark registered in the US can protect the company name and other\ntrademarks from being misused or copied by others. It can also protect\nunmatched product logos and names. A business with a registered trademark has\nlegal support against ignoring or using the registered trademark.<\/li><li><strong><em>Trademark supports the E-Commerce\nCompanies: <\/em><\/strong>Some e-commerce companies, such as Walmart,\nAmazon, eBay, etc., provide an extra chance for businesses with a registered\ntrademark. The Brand Registry discuss a number of added marketing chance, fence\nprotection, and analytical data to Amazon Sellers who are part of the program.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Documents_Required_for_Trademark_for_E-Commerce_Companies\"><\/span>Documents Required for Trademark for E-Commerce Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following\nis the list of all the vital documents required at the time of Trademark\nRegistration for E-Commerce Companies:<\/p>\n\n\n\n<ul><li>Submit a copy of the trademark, brand name,\nlogo, etc., that applicant wants to make their trademark.<\/li><li>In case, if the applicant is a company, submit a\ncopy of COI (Certificate of Incorporation).<\/li><li>Provide required details of the applicant such\nas name, address proof, citizenship, etc.<\/li><li>If a company is applying for a trademark that is\nalready used by them, the date on which the trademark is used.<\/li><li>Submit a copy of Power of Attorney, which the\napplicant duly signs on stamp paper of Rs. 100.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Process_of_Trademark_Registration_for_E-Commerce_Companies\"><\/span>Process of Trademark Registration for E-Commerce Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below is the step by step process of  Registration of Trademark for E-Commerce Companies, but before the registration process, you need to arrange all the vital documents as mentioned above:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/03\/Infographic-for-Swarit-Blog-Trademark.png\" alt=\"Process for Trademark Registration for E-Commerce Companies\" class=\"wp-image-3303\" width=\"215\" height=\"418\" srcset=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/03\/Infographic-for-Swarit-Blog-Trademark.png 421w, https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/03\/Infographic-for-Swarit-Blog-Trademark-155x300.png 155w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong><em>Step 1: Search for Trademarks on Database: <\/em><\/strong>Most\nentrepreneurs do not know the importance of a Trademark Search. Having a unique\nbrand logo, name, or word in mind is not enough to avoid a Trademark Search.\nThis helps you know if there are similar trademarks availablein the database.\nIt also tells you a fair picture of where your trademark stands, and sometimes\nit gives you a feeling of the possibility of trademark litigation.<\/li><li><strong><em>Step 2: Filing Trademark Application:<\/em><\/strong> Once\nyou choose your brand logo or name that is not listed in the Trademark\nregistry, you can apply for your e-commerce company&#8217;s trademark registration.\nThe first step after the trademark search is to file an application form at a\nTrademark Registry. At present, filing an application is mostly done online.\nOnce you applied, a receipt will be issued to you for future reference.<\/li><li><strong><em>Step 3: Trademark Examination: <\/em><\/strong>Once\nyou filed the application, it is inspected by the inspector for any\ndisagreements. The examination may take around 12 to 18 months. The examiner\nmay accept the trademark or object to it. If the trademark is accepted\nunconditionally, the trademark gets published in the Trademark Journal online.\nIf the trademark is not accepted unconditionally, the conditions to be\nfulfilled or the objections would be mentioned in the report. The specific time\nwill be given to fulfil all the conditions or reply to the objections. Once the\nresponse or reply is accepted, the trademark is published in the Trademark\nJournal; if not, once can request for a hearing. If the examiner feels that the\ntrademark is allowed for registration at the time of the hearing, it proceeds\nfor publication in the journal.<\/li><li><strong><em>Step 4: Trademark Publication:<\/em><\/strong> This\nstep is unified in the registration process so that anyone who objects to the\ntrademark registration has the opportunity to oppose the same. In case if there\nis no opposition after 3 to 4 months, then the trademark proceed further for\nregistration. If there is opposition, then there is a hearing, and the final\ndecision is given by the Registrar.<\/li><li><strong><em>Step 5: Issuance of Registration\nCertificate: <\/em><\/strong>Once the application for trademark registration\nis proceeding further, following publication in Trademark Journal, a\nregistration certificate will be issued to you.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Controller General&#8217;s office looks after the trademark registration and inspection of the application for trademark renewal, the protection filed by a third party against the trademark in the journal and stand by the difference related to the trademark registration for E-commerce companies. So, the office of Controller General is an essential office dealing with all the problems regarding trademark and very branches of intellectual property.<\/p>\n\n\n\n<p><strong>Also, Read: <\/strong><mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/well-known-trademarks-in-india\/\">What are Well Known Trademarks in India?<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark is nothing but a unique name, word, or symbol used to specify any company or business and its goods and services. After the trademark registration, the name, logo, or word is protected from infringement and no other company can copy or misuse the registered trademark. No business or company owner might want to see [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[494],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/3299"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=3299"}],"version-history":[{"count":10,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/3299\/revisions"}],"predecessor-version":[{"id":3324,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/3299\/revisions\/3324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/3302"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=3299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=3299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=3299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}