An average consumer relates\nto a product based upon the satisfaction, ease, and compatibility, which is\nderived from the same, and these qualities evolve over a period of time and are\nknown as the \u201cGoodwill\u201d of the product. The dealers and manufacturers have to\nbear fierce competition in providing their goods and services to the consumers,\nmaking it difficult to stand in the market. <\/p>\n\n\n\n
Given the tough\ncompetition, any company providing goods and services shall always intend to be\nthe best to maintain the established goodwill and reputation. Further, to\nrepresent a consumer-centric approach, companies combine together to form a new\njoint entity to provide goods and services in relationship with each other,\nwhich they are separately well-known in the market. To get a local face that is easily acceptable by the local consumer base, most\ncompanies or businesses come up with a local name used as a company or business\nname in a specific jurisdiction and apply with a Joint Ownership of Trademark.\nWith the beginning of this new joint entity, the companies try to provide goods\nor service which shall together garner status and goodwill based on the\nrecognized market standards. According to the Trademark Law, all the Joint\nOwners of the Trademark will be treated as the owner of the Trademark equally,\nand no qualification of rights is possible in accordance with the provision\nof Trade Marks Act,\n1999<\/strong><\/em>. In this blog, we discuss the process and benefits of\nJoint Ownership of Trademark.<\/p>\n\n\n\n Table of Contents<\/p>\n