{"id":4372,"date":"2021-04-24T07:07:10","date_gmt":"2021-04-24T07:07:10","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=4372"},"modified":"2021-04-24T07:10:02","modified_gmt":"2021-04-24T07:10:02","slug":"benefits-of-trademark-assignment","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/","title":{"rendered":"Benefits of Trademark Assignment"},"content":{"rendered":"\n<p class=\"has-drop-cap\">A trademark is a type of\nintellectual property that consists of a unique and recognizable name, sign, logo,\ndesign, or expression which distinguishes and identifies the products or\nservices of a specific company from those of others. The symbols \u00ae is \u2018the\nregistered trademark symbol\u2019 and \u2122 is \u2018the trademark symbol\u2019 which is usually\nused to indicate the trademark.<\/p>\n\n\n\n<p>Trademark is like an asset and the owner of a trademark has this right to sell or transfer his owned <strong>intellectual property<\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Intellectual_property\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sup> for consideration. Such a process of transfer of owner\u2019s interest, title and right can be made through Trademark Assignment Agreement or by Licensing. Thus, in this article we will know the benefits of trademark assignment.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a22b5ca709\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a22b5ca709\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#What_is_trademark_assignment\" title=\"What is trademark assignment?\">What is trademark assignment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Types_of_Trademark_Assignment\" title=\"Types of Trademark Assignment\">Types of Trademark Assignment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Complete_assignment\" title=\"Complete assignment\">Complete assignment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Partial_assignment\" title=\"Partial assignment\">Partial assignment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Assignment_with_goodwill\" title=\"Assignment with goodwill\">Assignment with goodwill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Assignment_without_goodwill\" title=\"Assignment without goodwill\">Assignment without goodwill<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#The_Method_to_Draft_a_Trademark_Assignment_Agreement\" title=\"The Method to Draft a Trademark Assignment Agreement\">The Method to Draft a Trademark Assignment Agreement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Documents_required_for_trademark_assignment_in_India\" title=\"Documents required for trademark assignment in India\">Documents required for trademark assignment in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#What_are_the_Benefits_of_trademark_assignment\" title=\"What are the Benefits of trademark assignment?\">What are the Benefits of trademark assignment?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Expansion_of_business\" title=\"Expansion of business\">Expansion of business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Unlock_value\" title=\"Unlock value\">Unlock value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#It_is_a_valid_proof\" title=\"It is a valid proof\">It is a valid proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/swaritadvisors.com\/blog\/benefits-of-trademark-assignment\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_trademark_assignment\"><\/span>What is trademark assignment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/swaritadvisors.com\/trademark-assignment\" class=\"text-primary\"><strong>Trademark assignment<\/strong><\/a> is defined as the transfer of or assigning of the part of the ownership of a trademark from one party to other. Hence, the owner has the right to assign the ownership rights of such brand and the trademark to another person with or without the goodwill of the business.<\/p>\n\n\n\n<p>A\nTrademark can only be transferred via deeds and agreements between two persons.\nIf the trademark is registered then such assignment is mandatorily to be\nrecorded in the Register of trademarks. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Trademark_Assignment\"><\/span>Types of Trademark Assignment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are four ways through which a trademark can be assigned:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"350\" src=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/04\/image.png\" alt=\"Types of Trademark Assignment\" class=\"wp-image-4373\" srcset=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/04\/image.png 576w, https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/04\/image-300x182.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Complete_assignment\"><\/span>Complete assignment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Complete assignment is a\nkind of assignment where all the rights are absolutely transferred to the\nassignee by the owner of the trademark.<\/p>\n\n\n\n<p>In such a case, the\nassignee gets the rights which shall include rights such as the right to\ntransfer further and the right to earn the royalties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partial_assignment\"><\/span>Partial assignment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this category the\ntrademark assignment is made to the assignee, but only with respect to few of\nthe goods and services. Hence, in partial assignment the ownership transfer of\nthe trademark is limited to specific goods or specific services only. Hence, the\nrights here are not completely transferred.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assignment_with_goodwill\"><\/span>Assignment with goodwill<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this category of\nassignment, there is transfer of goodwill i.e. the rights and values of the\nproduct with the trademark is assigned to another person. Hence, the goodwill valuation\nis differently calculated in the agreement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assignment_without_goodwill\"><\/span>Assignment without goodwill<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this category of\nassignment, the product\u2019s goodwill is not transferred together with the\nassignment of the trademark. Hence, the owner of the brand limits the assignee\u2019s\nrights and does not permit to use such trademark of the concerned brand for the\nproducts that are being used by the assignor. This assignment is also termed as\na gross assignment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Method_to_Draft_a_Trademark_Assignment_Agreement\"><\/span>The Method to Draft a Trademark Assignment Agreement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Drafting\nof a Trademark Assignment Agreement is the most important step in the procedure\nof assigning the trademark and making trademark agreement. The given below are\nsome of the major elements which be obliged while drafting the trademark\nassignment agreement:<\/p>\n\n\n\n<ul><li>The effective date  of transfer<\/li><li>The trademark that is to be assigned<\/li><li>Assigner together with the assignee must be clearly mentioned <\/li><li>Consideration of the trademark assignment<\/li><li>Public notary<\/li><li>The warranties that must be issued<\/li><li>Signature of both the parties.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Documents_required_for_trademark_assignment_in_India\"><\/span>Documents required for trademark assignment in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Certificate of <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>Trademark Registration<\/strong><\/a>.<\/li><li>The assignor and assignee\u2019s name and description.<\/li><li>The original owner\u2019s No Objection Certificate (NOC) of his registered trademark.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_trademark_assignment\"><\/span>What are the Benefits of trademark assignment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The\nbenefits of trademark assignment are given below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_business\"><\/span>Expansion of business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Licensing\nis one of such assignment through which both the assigned and the assignee has\nthe right to connect the brand name with their particular business. Consequently,\nthe collective efforts of both add value and are one of the benefits of\ntrademark assignment. Additionally, with partial assignment there can be\nexpansion of assignment business by engaging more vendors to support and\nmaintain the brand building. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unlock_value\"><\/span>Unlock value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;The benefits of trademark assignment includes\nthat the assignment agreement will enable the brand owner to unlock his brand\nvalue. As assigning the trademark is important for the product or service and significantly\nit makes it better in entering the market because now it is combined with an\nalready recognized brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_is_a_valid_proof\"><\/span>It is a valid proof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of\nsuch benefits of trademark assignment is that in case of any dispute in\nrelation with the trademark, the legal rights shall be easily recognized in the\ndeed. The registrar will have to make sure by validating the agreements and the\nclauses in agreement and also publishing it in the journal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The benefits of trademark assignment gives the owner to encash his brand value at the same time the assignee gets the benefit of dealing with the already established and existing brand name. The benefits of trademark assignment are one of the most utilised tools for transfer of intellectual property rights from the owner to others. Therefore, both the assignee and the assigned must ensure that they are strictly adhering to the trademark assignment agreement.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/trademark-owned-by-a-promoter-or-company\/\">Among Trademark owned by a Promoter or Company, Which One is Better?<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark is a type of intellectual property that consists of a unique and recognizable name, sign, logo, design, or expression which distinguishes and identifies the products or services of a specific company from those of others. The symbols \u00ae is \u2018the registered trademark symbol\u2019 and \u2122 is \u2018the trademark symbol\u2019 which is usually used [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[601],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4372"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=4372"}],"version-history":[{"count":18,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4372\/revisions"}],"predecessor-version":[{"id":4393,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4372\/revisions\/4393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/4379"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=4372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=4372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=4372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}