{"id":4471,"date":"2021-04-27T06:31:35","date_gmt":"2021-04-27T06:31:35","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=4471"},"modified":"2023-03-17T10:29:48","modified_gmt":"2023-03-17T10:29:48","slug":"how-to-secure-a-trademark-registration-of-brand-name-in-india","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/","title":{"rendered":"How to Secure a Trademark Registration of Brand Name in India?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The major purpose behind\nTrademark is to give a unique identity to your product or service that makes it\nstand out from the rest of the products and services in the market. The Trademark\nis defined as an expression or a unique identity of a name, word, logo, colour\ncombination, photograph, slogan, label, sound, smell, or graphics utilised by\nthe businesses in the market to differentiate their goods and services.<\/p>\n\n\n\n<p>Every business in the\nmarket looks for registration of their brand name and logo. If you come up with\nan idea of a unique brand name or logo, then the best way to protect and secure\nit as the business\u2019s unique identity is to do a trademark registration of the\nbrand name. In this blog, we will discuss about how to secure a trademark registration\nof a brand name in India and its benefits.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a624bd07de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a624bd07de\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#What_is_trademark_registration_of_brand_name\" title=\"What is trademark registration of brand name?\">What is trademark registration of brand name?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#How_to_protect_the_brand_name_by_trademark_registration\" title=\"How to protect the brand name by trademark registration?\">How to protect the brand name by trademark registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_1_Trademark_Search\" title=\"Step 1:&nbsp;Trademark Search\">Step 1:&nbsp;Trademark Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_2_Filing_Trademark_Application\" title=\"Step 2: Filing Trademark Application\">Step 2: Filing Trademark Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_3_Examination\" title=\"Step 3: Examination\">Step 3: Examination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_4_Publication\" title=\"Step 4: Publication\">Step 4: Publication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_5_Registration_Certificate\" title=\"Step 5:&nbsp;Registration Certificate\">Step 5:&nbsp;Registration Certificate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Step_6_Renewal\" title=\"Step 6:&nbsp;Renewal\">Step 6:&nbsp;Renewal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Advantages_of_trademark_registration_of_a_brand_name\" title=\"Advantages of trademark registration of a brand\nname\">Advantages of trademark registration of a brand\nname<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Exclusive_rights_to_use_the_Trademark\" title=\"Exclusive rights\nto use the Trademark\">Exclusive rights\nto use the Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Builds_trust_and_Goodwill\" title=\"Builds trust and Goodwill:&nbsp;\">Builds trust and Goodwill:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Registered_Trademark_owns_brand_value\" title=\"Registered\nTrademark owns brand value:\">Registered\nTrademark owns brand value:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Gives_its_owners_legal_protection\" title=\"Gives its owners\nlegal protection:\">Gives its owners\nlegal protection:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Ease_of_making_advertisement_and_strong_public_relations\" title=\"Ease of making\nadvertisement and strong public relations\">Ease of making\nadvertisement and strong public relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Creation_of_Asset\" title=\"Creation of\nAsset:&nbsp;\">Creation of\nAsset:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Use_of_%C2%AE_symbol\" title=\"Use of \u00ae symbol:&nbsp;\">Use of \u00ae symbol:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Protection_for_10_Years_at_low_cost\" title=\"Protection for 10 Years at low cost:&nbsp;\">Protection for 10 Years at low cost:&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/swaritadvisors.com\/blog\/how-to-secure-a-trademark-registration-of-brand-name-in-india\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_trademark_registration_of_brand_name\"><\/span>What is trademark registration of brand name?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand name of the\ncompany is a spotted or recognised trademark of the business. It is the\ntrademark protection given to your Business, Brand Name, Product Name, Label,\nLogo, Domain Names and Punch line. It is essential to recognise and give\nprotection to all the Intellectual Property Rights of the business, including\nthe trademarks.<\/p>\n\n\n\n<p>&nbsp;A registered trademark is an impalpable asset or the intellectual property of the business. Trademark registration of brand name acts as a protective cover to the investment made by the company in making its logo or brand. It is important to keep a different name for the products of the business or for the services of the business. Thus, <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>trademark registration<\/strong><\/a> of a brand name is important for the protection of the independent name, device mark or wordmark of the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_protect_the_brand_name_by_trademark_registration\"><\/span>How to protect the brand name by trademark registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process\nof Trademark Registration of a brand name is as given below:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Trademark_Search\"><\/span>Step 1:&nbsp;Trademark Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many businessmen\ndo not understand the importance of a trademark search. It is important to have\na distinctive brand name, and TM search helps in knowing if similar trademarks are\navailable, and it gives a clear picture of where the Trademark stands and gives\na precaution regarding the possibility of trademark litigation. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Filing_Trademark_Application\"><\/span>Step 2: Filing Trademark Application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After\nchoosing the brand name or logo, the person must ensure that the same is not\nlisted in the&nbsp;Trademark Registry India. Then the first step will be to\nfile an application for Trademark at the Trademark Registry India. Currently,\nfiling is done&nbsp;online, and after filing an application, immediately an\nofficial receipt is given for future reference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Examination\"><\/span>Step 3: Examination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once a\ntrademark application is filed, the examiner examines the discrepancies, which\ncan take around 12-18 months. It is the choice of the examiner to accept the\nTrademark completely, conditionally, or he can also object to the same.<\/p>\n\n\n\n<p>If\naccepted &#8211; the Trademark shall get published in the Trademark Journal.<\/p>\n\n\n\n<p>&nbsp;If not accepted unconditionally &#8211; the objections\nor the conditions to be fulfilled would be given in the examination report, and\nthe applicant shall be given the time to reply to the objections and fulfil the\nconditions.<\/p>\n\n\n\n<p>After\nthe response is accepted- the Trademark gets published in the Trademark\nJournal. <\/p>\n\n\n\n<p>If the response is not accepted- the applicant can request a hearing. If during the hearing, the examiner on examination feels that the Trademark must be allowed the registration, then it will proceed for publication in the <strong>Trademark Journal<\/strong><sup><a href=\"https:\/\/search.ipindia.gov.in\/IPOJournal\/Journal\/Trademark\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Publication\"><\/span>Step 4: Publication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nstep of publication is included in the process of trademark registration so as\nto allow anyone who wants to raise an objection to the registering of the\nTrademark. If there is no opposition after 3-4 months from publication, then\nthe Trademark shall proceed for registration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Registration_Certificate\"><\/span>Step 5:&nbsp;Registration Certificate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\nregistration certificate under the Trademark Office seal is issued after the trademark\nregistration and publication in Trademark Journal, <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Renewal\"><\/span>Step 6:&nbsp;Renewal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\ntime period for renewal of Trademark is after every ten years. Hence, the brand\nname and logo of the registration can be protected perpetually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_trademark_registration_of_a_brand_name\"><\/span>Advantages of trademark registration of a brand\nname<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following are the advantages\nof trademark registration of a brand name:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_rights_to_use_the_Trademark\"><\/span>Exclusive rights\nto use the Trademark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nowner can have the benefit of the exclusive ownership of the Trademark and has\nthe right to stop others from unlawful use of his Trademark only when his\nTrademark is registered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Builds_trust_and_Goodwill\"><\/span><strong>Builds trust and Goodwill:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The recognised quality and\nclass of the product and services are recognised by everyone through the\nTrademark of the product, which builds trust and Goodwill amid the consumers in\nthe market. It is the reason behind creating permanent consumers who are trustworthy\nand always decide on the same brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Registered_Trademark_owns_brand_value\"><\/span>Registered\nTrademark owns brand value:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The registration of the\nTrademark will create a brand value for the products and services of the\nbusiness. Trademark registration is a process where it secures the product and\nservice, and that itself gives it the brand value<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gives_its_owners_legal_protection\"><\/span>Gives its owners\nlegal protection:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The trademark registration of a\nbrand name gives its owner legal protection whereby no other person can use his\nTrademark, and the owner can prevent anyone from the unauthorised use of his\nTrademark. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ease_of_making_advertisement_and_strong_public_relations\"><\/span>Ease of making\nadvertisement and strong public relations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the trademark\nregistration, makes it easy for the advertisement of the product and service\nand thereby creates a positive impression on the public and strong relations\nwith the customers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creation_of_Asset\"><\/span>Creation of\nAsset:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark registration\nof brand name creates an intangible asset,\ni.e. it creates an Intellectual Property making it advantageous for the organisation.\nRegistered Trademark is a creation of right created which is capable of being\nsold, franchised, assigned, or contracted commercially. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_of_%C2%AE_symbol\"><\/span>Use of \u00ae symbol:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After the\nregistration, the business can use the \u00ae symbol on the logo describing that it\nis a registered trademark, and no other person can use the same or similar\nTrademark. It is exclusive of all the rights as well as usages. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protection_for_10_Years_at_low_cost\"><\/span>Protection for 10 Years at low cost:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nregistration of an Online Trademark is done at a very low maintenance cost. After\nthe Trademark is registered, only the maintenance cost is to be paid, and the\nrenewal cost is needed after ten years of the registration of the Trademark. Registration\nis a cost-efficient process and helps the company create its unique image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As seen, the process of trademark registration of the brand name in India does not require effort. It is a straightforward process that is very important for securing the brand name of the company. We, at Swarit, can help you with the entire process of trademark registration within the deadlines and responses. Therefore, realise the power of brand name registration and start with the steps in protecting it today.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/trademark-owned-by-a-promoter-or-company\/\">Among Trademark owned by a Promoter or Company, Which One is Better?\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The major purpose behind Trademark is to give a unique identity to your product or service that makes it stand out from the rest of the products and services in the market. The Trademark is defined as an expression or a unique identity of a name, word, logo, colour combination, photograph, slogan, label, sound, smell, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[606],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4471"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=4471"}],"version-history":[{"count":20,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4471\/revisions"}],"predecessor-version":[{"id":12656,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/4471\/revisions\/12656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/4476"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=4471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=4471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}