{"id":6226,"date":"2021-06-18T06:40:27","date_gmt":"2021-06-18T06:40:27","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=6226"},"modified":"2021-06-18T06:55:29","modified_gmt":"2021-06-18T06:55:29","slug":"trademark-registration-for-their-e-commerce-store-online-merchants","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-their-e-commerce-store-online-merchants\/","title":{"rendered":"Does Online Merchants Require Trademark Registration for their E-Commerce Store?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">While commencing the business of online trading, start-up always come across a common query- Whether is it essential to get a Trademark Registration for an e-commerce store? Well, the answer to this query is that Trademark Registration is not compulsory for an online merchant who is operating an online business or store. However, still, it is vital to safeguard the Intellectual Property Rights of a Company, whether it exists in a physical form or another such as an  e-commerce store.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55bf62119ea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55bf62119ea\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-their-e-commerce-store-online-merchants\/#Transformation_of_Present_Situation_of_E-commerce_Store\" title=\"Transformation\nof Present Situation of E-commerce Store\">Transformation\nof Present Situation of E-commerce Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-their-e-commerce-store-online-merchants\/#Why_E-commerce_Store_Require_Trademark_Registration\" title=\"Why\nE-commerce Store Require Trademark Registration?\">Why\nE-commerce Store Require Trademark Registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-their-e-commerce-store-online-merchants\/#What_are_the_Advantages_of_Having_a_Registered_Trademark_for_an_E-Commerce_Store\" title=\"What\nare the Advantages of Having a Registered Trademark for an E-Commerce Store?\">What\nare the Advantages of Having a Registered Trademark for an E-Commerce Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-for-their-e-commerce-store-online-merchants\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transformation_of_Present_Situation_of_E-commerce_Store\"><\/span>Transformation\nof Present Situation of E-commerce Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopping\nthrough an e-commerce store has become very ordinary these days as it is\nfavourable to buy things and with just a few click you can place your order\nwithout roving in the market. Today, most of the customers resist approaching\nretail shops and are not at mercy seller offerings specific merchandise. <\/p>\n\n\n\n<p>The\npresent situation of e-commerce store has entirely transformed the way we shop\nor buy goods. The increased supremacy of online stores has made the market\nclient-centric rather than seller-centric. To work in the official space,\nonline businesses do need to get registered for numerous government &amp;\ntax-based licenses.<\/p>\n\n\n\n<p>Besides, such businesses can also obtain <a href=\"https:\/\/swaritadvisors.com\/copyright-registration\" class=\"text-primary\"><strong>Copyright Registration<\/strong><\/a> and Trademark Registration to present their Intellectual Property Rights. Though registration of Trademark is not compulsory, we severely advised you to obtain the same to avoid the upcoming complications. A Registration of a Trademark is the only way to protect the brand logo\/name of a company from brand pirates. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_E-commerce_Store_Require_Trademark_Registration\"><\/span>Why\nE-commerce Store Require Trademark Registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Two\ndecades ago, no one was aware of online trading or e-commerce store. The\ntrading rule was dominated by the big &amp; small retailer. However, as time\nprogresses, the internet stretches its footprint all around the world that gave\norigin to the online business model.<\/p>\n\n\n\n<p>This\nfurther set down the foundation for an e-commerce store. The supremacy of\ne-commerce store has led to the growth of different niche players\u2019 deal with\nspecialised products. Numbers of websites were presently working in this\nbusiness domain in India. Since the success rate of this business model is\nsignificantly higher as per the present trends, it makes them a perfect\napplicant for counterfeiting.<\/p>\n\n\n\n<p>Every\nyear due to the violation of Trademark, e-commerce stores bear incredible\nfinancial loss. As the violation cases are increasing every year, it becomes\ncumbersome for online sellers to stay safeguarded for an extended timeline.<\/p>\n\n\n\n<p><strong>Protection to the Intangible\nAssets of the Company<\/strong><\/p>\n\n\n\n<p>Registration of Trademark weakens the chances of illegal access to Trademark or brand name as it permits the proprietor to file suit against the defaulter in the case of Trademark disagreement. Apart from ensuring complete protection of the company&#8217;s intangible assets, <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>Trademark Registration<\/strong><\/a> fortifies the company reputation in the target market.<\/p>\n\n\n\n<p><strong>Risk of Brand Infringement and\nScam<\/strong><\/p>\n\n\n\n<p>Start-ups are planning to step into the e-commerce business, the risk of brand infringement and scam is also high. Getting registration of Trademark for business name &amp; logo could be beneficial in safeguarding the e-commerce store against the <strong>violation act<\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wrongdoing\"><strong>[1]<\/strong><\/a><\/sup>.<\/p>\n\n\n\n<p>With\nsmaller e-commerce store may distinguish Trademark as a redundant thing, the\nexpert advise that all online sellers aim to Trademark their intangible assets\nat the earliest to make sure full-fledge protection for their brand name or\nTrademark. This is specifically efficient if you are forecasting to dealing\nwith distinctive commodities or services for sale.<\/p>\n\n\n\n<p><strong>Transfer the Load of Proof <\/strong><\/p>\n\n\n\n<p>Trademark\nRegistration carries a legal right host for the proprietor that makes sure the\nfull-fledged protection of the company&#8217;s intangible assets. Since the Trademark\nRegistration creates the official presumption of the owner, it transfers a load\nof proof onto the individual raising objection rather than the Trademark owner\nin the case of a legal dispute.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Advantages_of_Having_a_Registered_Trademark_for_an_E-Commerce_Store\"><\/span>What\nare the Advantages of Having a Registered Trademark for an E-Commerce Store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following section shows the advantages offered by the Trademark Registration:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/06\/Infographic-for-Swarit-Blog-2.png\" alt=\"advantages offered by the Trademark Registration\" class=\"wp-image-6246\" width=\"552\" height=\"552\" srcset=\"https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/06\/Infographic-for-Swarit-Blog-2.png 1000w, https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/06\/Infographic-for-Swarit-Blog-2-150x150.png 150w, https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/06\/Infographic-for-Swarit-Blog-2-300x300.png 300w, https:\/\/swaritadvisors.com\/blog\/wp-content\/uploads\/2021\/06\/Infographic-for-Swarit-Blog-2-768x768.png 768w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure><\/div>\n\n\n\n<ol><li><strong><em>&nbsp;Business Protection<\/em><\/strong>:\nA registered Trademark can protect your company&#8217;s name and other precious\nassets from being used by others. It can protect the logo &amp; name of the\nproduct available for the consumer market. A business holding a registered\nTrademark carries official rights that come in handy while setting the argument\nconcerning the Trademark violation with another party.<\/li><li><strong><em>Grant Legal Right to Include the\nInfringing Activities<\/em><\/strong>: Brands under the protection\nof Trademark are less likely to get infringed by the defaulter. This is because\nof the fact that under the Trademark Act, the punishment for the violation act\nis quite strict. This ultimately aids in keeping the violators at bay.<\/li><li><strong><em>Offers Protection against Brand\nDamage<\/em><\/strong>: A Trademark can protect your brand from severe\nlegal injuries. On the online-based platform, we can ensure 100% protection of\nour brand on a countrywide or world basis from being violated by defaulters\nusing it, copying your product.<\/li><li><strong><em>Trademark Provides Pre-Emptive\nRights<\/em><\/strong>: The Act of Trademark delivers the Trademark proprietor\na pre-emptive right over the connected services and vice-versa. Hence, it\nrestricts the Infringement Act when it comes to the same goods &amp; services.\nIt, therefore, differs from the earlier Act, which only provided protection\nfrom copying of similar goods, thereby building up the protection given to a\nmark. <\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Owing\nto unmatchable cost-effectiveness &amp; convenience, e-commerce business has\nbecome an essential part of our lives. Unlike the conventional market, an\nonline store is more user-friendly, reliable, and instinctive. Their increasing\nsupremacy is slowly eroding the conventional market. Digitisation has given an\nedge to an online seller to gather easy profit without being hassling up with\nlarge expenditure. However, it would be better if you remember that profit\ncomes with some risks. Successful online businesses are more vulnerable to the\npiracy of brand. The store can suffer substantial losses due to this, and the\nonly solution to this problem is the Intellectual Protection mechanism.<\/p>\n\n\n\n<p>To minimise such risks, the online seller should update the portfolio of Trademark in a timely manner. Moreover, an online merchant can choose an IP protection mechanism to protect their rights and interests and mitigate the pre-emptive registration and hateful complaints.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/concept-of-deceptive-similarity-in-trademarks\/\">Concept of Deceptive Similarity in Trademarks \u2013 An Overview\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While commencing the business of online trading, start-up always come across a common query- Whether is it essential to get a Trademark Registration for an e-commerce store? Well, the answer to this query is that Trademark Registration is not compulsory for an online merchant who is operating an online business or store. However, still, it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[707],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6226"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=6226"}],"version-history":[{"count":20,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6226\/revisions"}],"predecessor-version":[{"id":6248,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6226\/revisions\/6248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/6243"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=6226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=6226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=6226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}