{"id":6378,"date":"2021-06-23T09:21:25","date_gmt":"2021-06-23T09:21:25","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=6378"},"modified":"2021-08-07T12:15:45","modified_gmt":"2021-08-07T12:15:45","slug":"attributes-of-a-good-trademark","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/attributes-of-a-good-trademark\/","title":{"rendered":"Attributes of a Good Trademark &#8211; An Overview"},"content":{"rendered":"\n<p class=\"has-drop-cap\">It\nis observed that with the extended use of a brand name or Trademark, the\nproducts start increasing recognition and popularity among the customers.\nHowever, the popularity makes it accessible for possible imitating. Henceforth,\nit is always cautious to Trademark the name, word, logo, or brand. The\nTrademark should hold some originality so that the end-users won\u2019t find it hard\nto recognise it. Let discuss the concept of Trademark and the attributes of a\ngood Trademark.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55703f38688\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55703f38688\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/attributes-of-a-good-trademark\/#Meaning_of_Attributes_of_a_Good_Trademark\" title=\"Meaning\nof Attributes of a Good Trademark\">Meaning\nof Attributes of a Good Trademark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/attributes-of-a-good-trademark\/#How_to_Choose_a_Trademark_that_has_Good_Attribute\" title=\"How to\nChoose a Trademark that has Good Attribute?\">How to\nChoose a Trademark that has Good Attribute?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/attributes-of-a-good-trademark\/#Difficulties_in_Choosing_the_Right_Trademark_for_a_Company\" title=\"Difficulties\nin Choosing the Right Trademark for a Company\">Difficulties\nin Choosing the Right Trademark for a Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/attributes-of-a-good-trademark\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meaning_of_Attributes_of_a_Good_Trademark\"><\/span>Meaning\nof Attributes of a Good Trademark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\nTrademark is a vital part of IPR (Intellectual Property Rights) that exists in\nthe form of a slogan, sign, and expression that differentiates products or\nservices of a business from the competition. An ultimate Trademark should stick\nto uniqueness and should have the potential to show the product&#8217;s quality. More\nimportantly, the Trademark must be crafted in such a manner that it can be\ndistinguished from its counterparts dealing with a similar class and should be\nable to be safeguarded &amp; registered. Following are the key crucial and\nattributes of a good Trademark that must be considered before Trademark\nRegistration.<\/p>\n\n\n\n<ul><li>A&nbsp; Trademark must be a mark that entails a device, label, name, brand, word, s combination of colour, or addition of the above attributes;<\/li><li>It must be easy to recognise, speak, and spell so that the masses can acknowledge it in a rapid flash;<\/li><li>It should not be too lengthy and mystifying to be forgotten easily. If the Trademark is complicated to recognise, the masses will not take effort to memorise it and eventually, it will be forgotten;<\/li><li>A trademark should adhere to uniqueness or originality. Always remember that uniqueness is one of the major attributes of a good Trademark;<\/li><li>The best Trademarks are usually referred to as coined words or invented or distinctive geometrical designs;<\/li><li>It shouldn&#8217;t imitate the product&#8217;s description; instead, it must be suggestive of the quality. It is one of the major attributes of a good Trademark;<\/li><li>A good Trademark must be excluded from the list of the prohibited class described under the <strong>Trademark Act<\/strong><sup><a href=\"https:\/\/www.indiacode.nic.in\/handle\/123456789\/1993?locale=en\" class=\"text-primary\"><strong>[1]<\/strong><\/a><\/sup>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_a_Trademark_that_has_Good_Attribute\"><\/span>How to\nChoose a Trademark that has Good Attribute?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once\nyou have decided that your company or firm could gather advantages from some\nbranding, how do you choose the right Trademark? So, go for Trademarks that\nobey the legal and business needs of a company. You desire to recognise such\nmarks to act as an asset and create a solid reputation for your company.\nHowever, still, you have got lots of names out there. How do you choose the\nbest Trademark? Idyllically, you want few things out of your Trademark.<\/p>\n\n\n\n<p><strong>Individuality<\/strong><\/p>\n\n\n\n<p>You\nhave to stick with a Trademark that essentially connects products and services with\nyou as a source. This can be skilled by selecting the mark that is distinctive.<\/p>\n\n\n\n<p><strong>Trademark Should be Small<\/strong><\/p>\n\n\n\n<p>Your\nTrademark must be concise and short. It is lengthy or complicated; people will\nfind it difficult to know it, and eventually, it will be forgotten.<\/p>\n\n\n\n<p><strong>Trademark Should be Legally Mandatory<\/strong><\/p>\n\n\n\n<p>An\nauthorised protectable mark shows two things. It has to be able to obey the\nTrademark Act, and it has to be imposed. The Trademark that breaches the law is\nnot admissible for registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Difficulties_in_Choosing_the_Right_Trademark_for_a_Company\"><\/span>Difficulties\nin Choosing the Right Trademark for a Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If\nyou wish to open a cafe and want to Trademark the cafe\u2019s name. The Government\nmay not validate your request because chances are such establishments across the\nnation would desire to use the word cafe to encourage their goods and services.<\/p>\n\n\n\n<p>Henceforth, the distinctive name you select for your cafe, the more likely it is that Government would certify your request for the <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>Trademark Registration<\/strong><\/a>. So you could evaluate the Trademark on the spectrum of individuality.<\/p>\n\n\n\n<p>A\nmark can be arbitrary or general, or both depending on the context. Therefore,\nif you are selling apples, you can\u2019t opt for name applies for the registration\nof Trademark. However, if you are selling laptops, you likely can. Often, you\ncan register a mark or brand name that includes a mix of words that are\ndescriptive and protectable in nature.<\/p>\n\n\n\n<p>They\nare quite unique from the indicative marks because there is no increase\nrequired. The descriptive marks show the description of the goods and services\nthey protect, such as Pizzazz for Pizza and Creamy &amp; Cold for ice cream.\nThe owner should pay attention to the attributes of a good Trademark to avert\ncomplications at the time of the registration process.<\/p>\n\n\n\n<p>Branding\ncannot build up overnight as it seeks time, hardship and plenty of capital.\nPractically, you don\u2019t wish several Trademarks to start off. If you try to\nproject your products and businesses with several Trademarks at once, you may finish\nwith weaker branding. From a growth outlook, it is smart to commence your\nbusiness campaign with a single Trademark.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\nall abstract to the fact that a Trademark must be easy to recognise whether it\nis a colour, label, logo, or word. It must be brief &amp; easy to understand so\nthat the end-user can remember it for a long-time. It cannot be expressive in\nnature and must align with the existing norms cited under the present law.<\/p>\n\n\n\n<p>Most significantly, a good Trademark shouldn&#8217;t be included in the prohibited classes under the Trademark Act. While drafting a Trademark strategy, you should choose marks that are legally enforceable. It is suitable to channelise your investment on one or at least a few marks and choose suggestive or arbitrary imaginary marks if possible. Although descriptive marks are safeguarded in nature, it takes plenty of time and investment to make them so. You have to pay extra stress on the view of the attributes of a good Trademark to remain ahead of the curve. <\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/trademark-public-search\/\">Trademark Public Search \u2013 A Complete Guide\n<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is observed that with the extended use of a brand name or Trademark, the products start increasing recognition and popularity among the customers. However, the popularity makes it accessible for possible imitating. Henceforth, it is always cautious to Trademark the name, word, logo, or brand. The Trademark should hold some originality so that the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[716],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6378"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=6378"}],"version-history":[{"count":14,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6378\/revisions"}],"predecessor-version":[{"id":7420,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/6378\/revisions\/7420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/6381"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=6378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=6378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=6378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}