{"id":7979,"date":"2021-08-26T06:03:47","date_gmt":"2021-08-26T06:03:47","guid":{"rendered":"https:\/\/swaritadvisors.com\/blog\/?p=7979"},"modified":"2021-08-26T06:03:49","modified_gmt":"2021-08-26T06:03:49","slug":"trademark-registration-in-entertainment-industry","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/","title":{"rendered":"Importance of Trademark Registration in Entertainment Industry"},"content":{"rendered":"\n<p class=\"has-drop-cap\">When it comes to Trademark Registration in the entertainment industry, registration is the first and vital step you have to take. Trademarks in this digital era are becoming increasingly vital to protect. A Trademark is a logo, design, name, or shape that recognises a company&#8217;s products or services, and such a mark differentiates &amp; recognises a company&#8217;s products or services in its opponents in the same market. This can be as diverse as the rock band name in the entertainment industry, through to film studios, record companies, &amp; individual artists. In this blog, we will discuss about the importance of <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\">Trademark Registration<\/a><\/strong> in entertainment industry.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ae58180cbf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ae58180cbf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#What_is_the_Role_of_Trademark_Registration_in_Entertainment_Industry\" title=\"What is the Role of Trademark Registration in Entertainment Industry?\">What is the Role of Trademark Registration in Entertainment Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#Trademark_Law_in_the_Film_Music_Industry\" title=\"Trademark Law\nin the Film &amp; Music Industry\">Trademark Law\nin the Film &amp; Music Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#Protection_of_Trademark_to_Motion_Picture_Titles_in_India\" title=\"Protection of\nTrademark to Motion Picture Titles in India\">Protection of\nTrademark to Motion Picture Titles in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#Protection_of_Song_Title_%E2%80%93_Trademark_Registration_in_Entertainment_Industry\" title=\"Protection of\nSong Title \u2013 Trademark Registration in Entertainment Industry\">Protection of\nSong Title \u2013 Trademark Registration in Entertainment Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#What_is_the_Scope_of_Safeguarding_Trade_Dress_in_India\" title=\"What is the\nScope of Safeguarding Trade Dress in India?\">What is the\nScope of Safeguarding Trade Dress in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#Protecting_Fictional_Elements_and_Movie_Titles\" title=\"Protecting\nFictional Elements and Movie Titles\">Protecting\nFictional Elements and Movie Titles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/blog\/trademark-registration-in-entertainment-industry\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Role_of_Trademark_Registration_in_Entertainment_Industry\"><\/span>What is the Role of Trademark Registration in Entertainment Industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol><li>The increasing rate of\nviolation or infringement has forced the entertainment industry to choose for\nTrademark protection. Because it plays a significant role in protecting\nintangible assets such as any song title, movie name, motion picture, and brand\nname, thereby ensure calmness for the producers.<\/li><li>The importance of a Trademark\nin entertainment industry cannot be compromised. Band name or artist name is\nthe most valuable attribute as it provides a distinctive identity to the\noriginal creator. The name of the artist is an unusual medium of recognition,\nand it is the only thing that defines an artist in the mind of the audience.<\/li><li>Such a registration lacks\nlegitimate ground; the court might allow the applicant to submit the same in\ncase of an official dispute. Tiles of motion pictures are protectable under <strong><em>Trademark\nClass 41 of the fourth schedule of Trademark Rule, 2001, <\/em><\/strong>which\nnecessarily provides coverage to services classified as entertainment.<\/li><li>Linking a song with a\nparticular brand name or any song title provides that artist or band original\nvalue.<\/li><li>Various societies like an\nassociation of TV programs and Motion pictures or any Indian motion pictures\nproducer&#8217;s alliance provide reasonable protection to film titles against the\nInfringement Act via registration.<\/li><li>There is no opposing view that\nTrademark Registration in entertainment industry is very important for music\nartists and film producers.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Law_in_the_Film_Music_Industry\"><\/span>Trademark Law\nin the Film &amp; Music Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The names of albums, movies, songs, etc., can be accorded safety under the Trademark Law subject to definite situations. The name and titles should be distinctive and original. Titles which are common or descriptive are unlikely to protect. Another condition is that they should have obtained secondary meaning. In the case of film names or titles, the title of one film cannot be trademarked, it is an unchanged and limited work, but the series&#8217; title such as <strong><em>Money Heist<\/em><\/strong> may be trademarked. These can be registered under <strong><em>Trademark Class 41, <\/em><\/strong>which consists of &#8220;<strong><em>Entertainment<\/em><\/strong>&#8220;, and <strong><em><a href=\"https:\/\/swaritadvisors.com\/learning\/trademark-class-9\/\" class=\"text-primary\">Trademark Class 9<\/a><\/em><\/strong>, which includes &#8220;<strong><em>Apparatus for recording, reproduction or transmission of images or sounds<\/em><\/strong>\u201d under the international uniform categorisation standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protection_of_Trademark_to_Motion_Picture_Titles_in_India\"><\/span>Protection of\nTrademark to Motion Picture Titles in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Every year Indian entertainment\nindustry generates a massive amount of revenue by releasing numerous motion\npictures pan India. <strong><em>Bollywood<\/em><\/strong> is the main contributor to the entertainment\nindustry, releases many motion pictures every year, more than its counterparts\nworldwide.<\/li><li>The entertainment sector in\nIndia earned the industry title in the year 2001, and since then, it has\nobserved enormous growth in terms of credibility &amp; growth. The increased\nacknowledgement has aided them to protect the support of foreign investors and\nplayers, comprising <strong><em>20<sup>th<\/sup> Century Fox<\/em><\/strong>, <strong><em>Warner Brothers<\/em><\/strong>, etc.<\/li><li>The shift is extraordinary, but\nthe increasing growth has pushed the entertainment industry in the area where\nit finds its future in danger because of growing IP problems and infringement\ncases. The lack of proper protection has stimulated piracy growth, which today\nhas become a primary deterrent to the film sector.<\/li><li>However, Trademark Registration\nin Entertainment Industry can aid films producers to keep such threats at bay.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protection_of_Song_Title_%E2%80%93_Trademark_Registration_in_Entertainment_Industry\"><\/span>Protection of\nSong Title \u2013 Trademark Registration in Entertainment Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The producer of a song can get Copyright protection only if the title of the song is an essential part of the work itself. As the title of a song has a connection with the original work, it may be safeguarded under the Trademark Act, 1999. Trademark or <strong><a href=\"https:\/\/swaritadvisors.com\/copyright-registration\" class=\"text-primary\">Copyright Registration<\/a><\/strong> is still moderately used by song creators in India. <\/li><li>Well, the application was objected, and <strong><em>Sony Music Entertainment <\/em><\/strong>has failed to get the protection. Trademark protection under Trademark Classes 9 &amp; 41 provides legal protection to the film title and benefits from making cassettes and compact discs, and so forth.<\/li><li>Because of insufficient clarity on song title protection, there is a flurry on which the law requires to provide the explanation.<\/li><li>Another problem or issue with the protection is that the Trademark will lose its validity if it remains unutilised for 5 years.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Scope_of_Safeguarding_Trade_Dress_in_India\"><\/span>What is the\nScope of Safeguarding Trade Dress in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trade dress is a division of Trademark Law that mentions the overall &#8220;look and feel&#8221; of a product or service. It is the final representation &amp; appearance of the product or service that helps clients recognise the product&#8217;s source or origin. The<strong> Trademarks Act, 1999<\/strong><sup><a class=\"text-primary\" href=\"https:\/\/legislative.gov.in\/sites\/default\/files\/A1999-47_0.pdf\"><strong>[1]<\/strong><\/a><\/sup>, brought Indian Trademarks Law in level with the international standards. Although it doesn\u2019t provide a separate definition of Trade dress, the amended Trade Mark Act, 1999 widened the scope of the Trademark definition to comprise all elements of Trade dress as mentioned under the Lanham Act.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protecting_Fictional_Elements_and_Movie_Titles\"><\/span>Protecting\nFictional Elements and Movie Titles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Names\nof fictional characters can be registered as Trademarks furnished that these\nnames are also the movies or series&#8217; names. For example, Sherlock Holmes, James\nBond, Harry Potter, etc., are registered Trademarks. Character merchandising\nthus requires a license from the Trademark owner.<\/p>\n\n\n\n<p>The\ncommon practice in India is to get movie titles registered with industrial bodies\nlike Film &amp; Television Producers\u2019 Guild of India (FTPGI), IMPPA (Indian\nMotion Pictures Producers Association), and WIFPA (Western India Film\nProducers\u2019 Association). A detailed search is conducted among these companies\nto see if a title is the same or deceptively identical to one of the\nregistered. Getting the movie titles or names registered with such bodies only establishes\npriority in using the film title &amp; doesn&#8217;t affect court proceedings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark Registration in entertainment industry is playing an essential role in protecting valuable film projects &amp; music albums by providing protection. When it comes to the entertainment industry, the Trademark Act, 1999, is at par with International Trademark Laws is interpreted less liberally. Uniqueness should be promoted with regard to movie or film titles, and song titles &amp; no room must be left for duplicity. Trademarks being the medium for brand building thus should be better safeguarded.<\/p>\n\n\n\n<p class=\"text-left\"><b>Read our article<\/b>:<mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/blog\/trademark-in-the-fashion-industry\/\">Trademark in the Fashion Industry \u2013 Best Way to Protect a Fashion Brand<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to Trademark Registration in the entertainment industry, registration is the first and vital step you have to take. Trademarks in this digital era are becoming increasingly vital to protect. A Trademark is a logo, design, name, or shape that recognises a company&#8217;s products or services, and such a mark differentiates &amp; recognises [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[826],"acf":[],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/7979"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/comments?post=7979"}],"version-history":[{"count":7,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/7979\/revisions"}],"predecessor-version":[{"id":7988,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/posts\/7979\/revisions\/7988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media\/7980"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/media?parent=7979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/categories?post=7979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/blog\/wp-json\/wp\/v2\/tags?post=7979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}