{"id":10100,"date":"2020-04-18T13:22:47","date_gmt":"2020-04-18T07:52:47","guid":{"rendered":"https:\/\/swaritadvisors.com\/learning\/?p=10100"},"modified":"2020-11-25T16:47:22","modified_gmt":"2020-11-25T11:17:22","slug":"difference-between-public-issue-and-private-placement","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/","title":{"rendered":"Difference between Public Issue and Private Placement"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The barter system may have ended a long time back, but in the modern arena, companies have adopted a new method of offering their securities in exchange for cash. Such activities are executed in a primary market that deals with the new issue of securities. In the market, companies raise funding by selling their company\u2019s shares to the investors. The process of selling shares to investors is known as underwriting, while the sale itself is called initial public offer or listing. Companies have these choices to access funds, i.e., a Public Issue and Private Placement. <\/p>\n\n\n\n<p>A shortage of funds is inevitable in the\nbusiness; hence companies generate sufficient funds from the public and issue\nof shares. The fund generated from the issue of shares is a boon as the company\ndoes not have to pay any interest, unlike the case of loans. Businesses only\nneed to distribute dividends based upon the profits.<\/p>\n\n\n\n<p>There are multiple ways of issuing shares, and as an investor, you should have adequate knowledge about their types. This write-up will highlight the differences between <strong><a href=\"https:\/\/swaritadvisors.com\/public-issues\" class=\"text-primary\"><em>Public Issue<\/em><\/a><\/strong> and Private Placement for a better understanding of both the offerings.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/04\/Different-Types-of-Shares-Issued-in-India-1024x768.png\" alt=\"Difference between Public Issue and Private Placement\" class=\"wp-image-10104\" srcset=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/04\/Different-Types-of-Shares-Issued-in-India-1024x768.png 1024w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/04\/Different-Types-of-Shares-Issued-in-India-300x225.png 300w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/04\/Different-Types-of-Shares-Issued-in-India-768x576.png 768w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/04\/Different-Types-of-Shares-Issued-in-India.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2a2bcd84a21\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2a2bcd84a21\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#What_does_it_mean_by_a_Public_Issue\" title=\"What does it mean by a Public Issue?\">What does it mean by a Public Issue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Provision_that_regulates_the_Public_Issue\" title=\"Provision that regulates the\nPublic Issue\">Provision that regulates the\nPublic Issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Types_of_Public_Offers\" title=\"Types of Public Offers \">Types of Public Offers <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Advantages_and_Disadvantages_of_a_Public_Issue\" title=\"Advantages and Disadvantages of a Public Issue \">Advantages and Disadvantages of a Public Issue <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Pros_of_Public_Issue\" title=\"Pros of Public Issue\">Pros of Public Issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Cons_of_Public_Offer\" title=\"Cons of Public Offer \">Cons of Public Offer <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#An_overview_of_Private_Placement\" title=\"An overview of Private Placement\">An overview of Private Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Guidelines_to_make_a_Private_Placement\" title=\"Guidelines to make a Private Placement \">Guidelines to make a Private Placement <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Advantages_of_using_Private_Placement\" title=\"Advantages of using Private Placement\">Advantages of using Private Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Disadvantages_of_Private_Placements\" title=\"Disadvantages of Private Placements\">Disadvantages of Private Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Head_to_head_Comparison_between_Public_Issue_and_Private_Placement\" title=\"Head to head Comparison between Public Issue and Private\nPlacement \">Head to head Comparison between Public Issue and Private\nPlacement <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/swaritadvisors.com\/learning\/difference-between-public-issue-and-private-placement\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_by_a_Public_Issue\"><\/span>What does it mean by a Public Issue?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Public Issue or public offering is the\nmethod of issuing convertible securities or shares in the primary market by the\npromoters to drive new investors for subscription. In the public offering,\ncompanies issue a prospectus for inviting the general public and offer shares\nin return of funds. Thereby, the investors who strive to subscribe for the\nshares file an application to the concerned company, which then allows shares\nto them. The company that issues its share or securities is named as an Issuer.<\/p>\n\n\n\n<p>It is the most popular form of raising\ncapital from a large group of people. Such type of issue is commenced in a\npublic market instead of being privately funded by the company\u2019s promoters. By\nissuing shares publically, companies get access to ample capital to start,\nproduce, or sustain their business. It enables the public to own a portion of\nthe company, besides there is no controlling factor involved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provision_that_regulates_the_Public_Issue\"><\/span>Provision that regulates the\nPublic Issue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Public offerings are regulated under the following statutory provisions:<\/em><\/p>\n\n\n\n<ul><li>Chapter 3, part 1 of the\nCompanies Act, 2013;<\/li><li>Securities Contract\n(Regulation) Act, 1956, RBI Regulations, and other regulatory frameworks;<\/li><li>SEBI Rules and Regulation 2009,\nalong with SEBI Listing Regulation 2015.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Public_Offers\"><\/span>Types of Public Offers <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Securities and Exchange Board of India\ngoverns the Public Issue of shares and revise its guidelines on regular\nintervals to safeguard the interest of investors. Let\u2019s look at the various\ncategories of public offers:<\/p>\n\n\n\n<ul><li><strong>Initial Public Offer<\/strong>: &nbsp;An <strong><em><a href=\"https:\/\/swaritadvisors.com\/learning\/the-procedure-of-initial-public-offering-in-india\/\" class=\"text-primary\">Initial Public Offer<\/a><\/em><\/strong> abbreviated as IPO is a process of listing the shares or securities of an unlisted company on the stock exchange. It is a gateway for all the unlisted companies or budding start-ups to lists their shares in a recognized stock exchange and reach out to the public for raising funds. The central objective of an IPO is to expand and enlarge the business activities. Many established organizations make IPO to help owners sell some or all of their ownership to the public. It is a significant source of fund-raising for those companies that just entered into the corporate world. However, Initial Public Offerings are riskier than the Further Public Offering as the companies make offering for the first time.<\/li><\/ul>\n\n\n\n<ul><li><strong>Further Public Offer:<\/strong> Also known as\nFollow-on Public Offer, it is the issuance of a company\u2019s shares, which is\nalready listed on the stock exchange. Such a company has successfully complied\nwith all the procedures &amp; requirements of IPO. Therefore, the investors are\nfamiliarized with the company\u2019s performance, which makes it less risky in\ncontrast to the Initial Public Offer.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_and_Disadvantages_of_a_Public_Issue\"><\/span>Advantages and Disadvantages of a Public Issue <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before drawing any conclusions by comparing\nPublic Issue and Private Placement, it is indispensable to perceive the pros\n&amp; cons of a Public Issue:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_of_Public_Issue\"><\/span>Pros of Public Issue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><strong>Access to an abundance of capital<\/strong>: When a company approaches the public, it can raise a prolific sum of money and satiate its business needs. <\/li><li>No fixed rate of interest: Unlike debentures, there is no fixed cost bearing interest payment in case of a Public Issue.<\/li><li>Boost value: When the shares of a company are traded on the stock exchange, it reflects that the company intends to maintain a      transparent relationship with the investors and the public. Hence,      increase the company\u2019s goodwill.<\/li><li>Easy Transferability: It enables an easy transfer of ownership as the shares are freely transferable.<\/li><li>&nbsp;Liquidity: Shares are more liquid in nature as compared to other securities.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons_of_Public_Offer\"><\/span>Cons of Public Offer <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>There are some drawbacks of public offerings as well; some of them are as follows:<\/em><\/p>\n\n\n\n<ul><li><strong>Lengthy process<\/strong>: The procedure of the Public Issue of shares is time-consuming and lengthy. Thus, it is prudent to seek professional assistance to ease the procedure. <\/li><li><strong>Costly-affair<\/strong>: Shares are costlier than the low interest-bearing debentures as they involve dividend payments.<\/li><li>Complex: There are several prerequisites that a company needs to fulfil before pursuing the Public Issue of share. Further, the company gets subject to a penalty in case of non-compliance.<\/li><li>External control: Companies that issue their shares to the public always has a      sense of additional control of the new investors who may intervene in the affairs of the company.<\/li><li><strong>No privacy:<\/strong> Since the company\u2019s shares are listed in the stock exchange, it minimizes the level of privacy.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_overview_of_Private_Placement\"><\/span>An overview of Private Placement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Private Placement, the company issues its shares directly to a small selected group of investors. In other terms, this is called as a non-public offering. In Private Placements, the investors generally fall under the category of insurance companies, large banks, pension funds, and mutual funds. There are no stringent guidelines for Private Placement, and companies do not have to be registered with the regulatory body of the Securities and Exchange Commission.<\/p>\n\n\n\n<p>A Private Placement is much cheaper than\nthe Initial Public Offer. On the other hand, this mode of raising funds cannot\nbe used for large issues since a small group of investors shall only have a\nlimited risk appetite. Further, these issues are not traded in the secondary\nmarket, in contrast to IPO securities, which once listed get traded, which,\nmakes it difficult for investors to liquidate the securities. <\/p>\n\n\n\n<p>Any entity regardless of being a Private or <strong><a href=\"https:\/\/swaritadvisors.com\/public-limited-company-registration\" class=\"text-primary\">Public Company<\/a><\/strong> can make a Private Placement by issuing a (PPOL) \u201c<strong><em><a href=\"https:\/\/www.mca.gov.in\/MCA21\/dca\/downloadeforms\/eformTemplates\/NCA\/Form_PAS-4.pdf\">Private Placement Offer Letter<\/a><\/em><\/strong>\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guidelines_to_make_a_Private_Placement\"><\/span>Guidelines to make a Private Placement <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Follow these guidelines to issue shares and securities through Private Placement:<\/em><\/p>\n\n\n\n<ul><li>A company can issue an offer to\nsubscribe its securities to the number of persons not more than 50 or such a\nhigher number as prescribed in a Financial Year.<\/li><li>The qualified institutional\nbuyers &amp; employees of the company that is offering the securities under the\nscheme of employees\u2019 stock option shall not be counted as investors.<\/li><li>If any listed or unlisted\ncompany makes an offer to allot securities or invites subscription of more than\nthe prescribed no. of persons, then the same shall be deemed to be a public\noffering. <\/li><li>It won\u2019t result in any change\nwhether a company wants to list its securities on any recognized stock exchange\nin or outside India, nor will it make any difference if the company has already\nreceived any payment or not.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_using_Private_Placement\"><\/span>Advantages of using Private Placement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is an array of benefits of using\nPrivate Placements to raise finance for a business:<\/p>\n\n\n\n<ul><li><strong>Select your own investors<\/strong>&#8211; Private Placement gives liberty to issuers for choosing their group of investors. It elevates the prospectus of having investors that align with your company\u2019s objectives and can provide business assistance along with funding.<\/li><li><strong>Sustain a Private Status<\/strong>&#8211; When a <strong><a href=\"https:\/\/swaritadvisors.com\/private-limited-company-registration\" class=\"text-primary\">Private Company<\/a><\/strong> raises funds through Private Placement instead of going for Public Issue, it helps to sustain its stature.<\/li><li><strong>Flexible- <\/strong>Through Private Placements, companies can pursue any type and amount of funding. For instance, a company can combine bonds &amp; equity capital.<\/li><li><strong>Return on Investment- <\/strong>It enables issuers to make a return on investment over an extended period of time as the <strong><a href=\"https:\/\/www.investopedia.com\/terms\/i\/investor.asp\">investors<\/a><\/strong> are more patient. <\/li><li><strong>Faster Turnaround-<\/strong> One can avail faster turnaround on raising funds through Private Placements. Therefore, it one of the most secure forms of raising capital for more&nbsp;risky business ventures.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Private_Placements\"><\/span>Disadvantages of Private Placements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s not overlook the disadvantages of\nusing Private Placement to raise business finance:<\/p>\n\n\n\n<ul><li><strong>Limited access due to reduced market- <\/strong>Private\nPlacements happen in a small group of investors, which confines the access to a\nbig market for the issue of bonds. It may have a long-term effect on the value\nof your business<\/li><li><strong>Small number of investors- <\/strong>This type of\nissue of shares not only reduces the market size but also decreases the number\nof potential investors. <\/li><li><strong>Discounted Shares- <\/strong>Another drawback of\nPrivate Placement is that the companies need to place their shares or bonds at\na&nbsp;substantial discount&nbsp;in order to compensate their investors for taking\ngreater risk and granting longer-term returns. <\/li><li><strong>Mandatory credit rating- <\/strong>To issue shares\nor securities via Private Placements, it is mandatory for the companies to\nprovide an insight of their credit rating to the investors. This can be time-consuming\nand add to the cost of the process.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Head_to_head_Comparison_between_Public_Issue_and_Private_Placement\"><\/span>Head to head Comparison between Public Issue and Private\nPlacement <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Sr.No<\/strong>\n  <\/td><td>\n  <strong>Public Issue<\/strong>\n  <\/td><td>\n  <strong>Private Placement<\/strong>\n  <\/td><\/tr><tr><td>\n  1\n  <\/td><td>\n  Public Issue is a\n  method of selling securities to the public where there are a large number of investors\n  <\/td><td>\n  In Private Placement companies\n  sell securities directly to a few numbers of investors or institutions\n  <\/td><\/tr><tr><td>\n  2\n  <\/td><td>\n  Usually large scale\n  companies uses Public Issue to raise funds \n  <\/td><td>\n  Generally small scale\n  companies raises funds through Private Placement\n  <\/td><\/tr><tr><td>\n  3\n  <\/td><td>\n  For Public Offering,\n  floatation cost is included since there is a requirement of an underwriter\n  <\/td><td>\n  There is no floatation\n  cost included in the Private Placement as there is no underwriter \n  <\/td><\/tr><tr><td>\n  4\n  <\/td><td>\n  In the process of\n  Public Issue, the investment backers act as a mediator between the issuers\n  and investors of long-term funds in the capital market. \n  <\/td><td>\n  In the case of Private\n  Placement, there is no involvement of mediators since all the dealings are\n  done directly amidst the issuers and investors.\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;In a\nnutshell, both Public Issue and Private Placement are efficient methods for\nraising funds for a company. The former method is usually deployed by large\nsize companies that need plenty of funds for their business venture, while the\nlatter one is more suitable for start-ups and small companies that require a\nlittle amount to foster the business. <\/p>\n\n\n\n<p>Public Issue and Private Placement have\nsome advantages and disadvantages; it depends on your venture requirements to\nchoose one amongst them. In case you choose Public Issue then you should\nconsider taking the guidance a reputed legal firm as the process is\ncomplicated. <\/p>\n\n\n\n<p>A reliable option for you could be  <strong><em><a href=\"https:\/\/swaritadvisors.com\/contact-us\" class=\"text-primary\">Swarit Advisors<\/a><\/em><\/strong>. We have a proficient team of Chartered Accountants and Lawyers who can assist you in selecting the type of Public Issue that can be a perfect-fit for your business.<\/p>\n\n\n\n<div class=\"read\"><p><b>Also, Read:<\/b> <mark><a href=\"https:\/\/swaritadvisors.com\/learning\/step-by-step-procedure-for-issue-of-shares-by-public-limited-company\/\">Step By Step Procedure for Issue of Shares by Public Limited Company<\/a><\/mark>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The barter system may have ended a long time back, but in the modern arena, companies have adopted a new method of offering their securities in exchange for cash. Such activities are executed in a primary market that deals with the new issue of securities. In the market, companies raise funding by selling their company\u2019s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[546],"tags":[600],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/10100"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/comments?post=10100"}],"version-history":[{"count":11,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/10100\/revisions"}],"predecessor-version":[{"id":16728,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/10100\/revisions\/16728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media\/10103"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media?parent=10100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/categories?post=10100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/tags?post=10100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}