{"id":17442,"date":"2020-12-04T16:19:29","date_gmt":"2020-12-04T10:49:29","guid":{"rendered":"https:\/\/swaritadvisors.com\/learning\/?p=17442"},"modified":"2020-12-09T12:44:10","modified_gmt":"2020-12-09T07:14:10","slug":"benefits-of-having-a-trademark-for-your-own-brand","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/","title":{"rendered":"What are the Benefits of having a Trademark for your own Brand?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Trademark\nis a term used for any word, symbol, logo, design etc which is used by the\ncompanies to make their product different from the others. Having a Trademark\nsimply creates a distinctive identity for a brand. And therefore there are many\nbenefits of having a trademark for your brand. <\/p>\n\n\n\n<p>To\nhave the benefits of Trademark, it is important to get your mark registered\nwith the Trademarks office. <\/p>\n\n\n\n<p>Hence,\nthis write-up will give an informative detail on the process of registration\nand the benefits of having a trademark for a brand. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a8ed694cb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a8ed694cb5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#What_is_the_purpose_to_have_a_trademark\" title=\"What is the purpose to have a trademark?\">What is the purpose to have a trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#What_are_the_types_of_Trademark\" title=\"What are the types of Trademark?\">What are the types of Trademark?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Product_Mark\" title=\"Product Mark\">Product Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Service_Mark\" title=\"Service Mark \">Service Mark <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Collective_Mark\" title=\"Collective Mark \">Collective Mark <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Certification_Mark\" title=\"Certification Mark \">Certification Mark <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Shape_Marks\" title=\"Shape Marks\">Shape Marks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Pattern_Mark\" title=\"Pattern Mark\">Pattern Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Sound_Mark\" title=\"Sound Mark\">Sound Mark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Registration_of_Trademark\" title=\"Registration of Trademark \">Registration of Trademark <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Who_can_file_a_Trademark_Registration\" title=\"Who can\nfile a Trademark Registration? \">Who can\nfile a Trademark Registration? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#What_are_the_documents_required_for_filing_a_trademark_registration\" title=\"What\nare the documents required for filing a trademark registration?\">What\nare the documents required for filing a trademark registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Trademark_Objection\" title=\"Trademark Objection \">Trademark Objection <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Time_Period_of_Registered_Trademark\" title=\"Time Period of Registered Trademark \">Time Period of Registered Trademark <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#What_are_the_Benefits_of_having_a_trademark_for_your_own_brand\" title=\"What are the Benefits of having a trademark\nfor your own brand?\">What are the Benefits of having a trademark\nfor your own brand?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Absolute_Rights\" title=\"Absolute Rights \">Absolute Rights <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Goodwill_in_the_Market\" title=\"Goodwill in the Market\">Goodwill in the Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Distinctive_Identity\" title=\"Distinctive Identity \">Distinctive Identity <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Recognition_given_to_the_Quality_of_the_product\" title=\"Recognition given to the Quality of the\nproduct\">Recognition given to the Quality of the\nproduct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Asset_Creation\" title=\"Asset Creation \">Asset Creation <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Advantage_of_using_%C2%AE_Symbol\" title=\"Advantage of using \u00ae Symbol\">Advantage of using \u00ae Symbol<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Protection_In_case_of_Infringement\" title=\"Protection In case of Infringement \">Protection In case of Infringement <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Less_expensive_and_10_years_of_protection\" title=\"Less expensive and 10 years of protection \">Less expensive and 10 years of protection <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Global_Trademark_Registration\" title=\"Global Trademark Registration\">Global Trademark Registration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/swaritadvisors.com\/learning\/benefits-of-having-a-trademark-for-your-own-brand\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_purpose_to_have_a_trademark\"><\/span>What is the purpose to have a trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trademark\nis one of the areas which are covered under the Intellectual Property Rights.\nTherefore, it is protected under its laws and rules. Trademark gives a\nprotection to a certain brand in a way that it helps people to perceive the\nproduct or the service. Having a trademark helps a company to prevent the\nothers to even use any mark which is identical to the mark already registered.\nOnly after the permission of the registered mark holder, any other person can\nuse the similar mark. <\/p>\n\n\n\n<p>It\nserves a protection to the brand, and gives an identity to it. Any activity by\nany other person resulting into the infringement of the already registered mark\nshall be liable to punishment and penalties under the <em>Trademarks Act, 1999.<\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_types_of_Trademark\"><\/span>What are the types of Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\nare various different types of marks which can be used for a brand which helps\nto get the benefits of having a trademark for it. Such as:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-types-of-Trademark.png\" alt=\"types of Trademark\" class=\"wp-image-17457\" width=\"494\" height=\"441\" srcset=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-types-of-Trademark.png 1000w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-types-of-Trademark-300x268.png 300w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-types-of-Trademark-768x687.png 768w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Mark\"><\/span>Product Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a mark which is related to a product or goods, however not to services. This mark is similar to a trademark. This means that this mark helps the manufacturer of the goods to distinguish his goods from the others as the source of the product is identified under this mark. Example- <strong>Nestle<\/strong>, <strong>Amul<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Service_Mark\"><\/span>Service Mark <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\nis a mark related to the services instead of the products or goods. That is,\nthis mark distinguishes and identifies the source of service. The services that\nare offered by the companies under its products are the service mark. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collective_Mark\"><\/span>Collective Mark <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\nis a mark that is used by the various companies collectively. It means that the\ngroup of companies are using a collective mark and it can be protected by the\ngroup collectively. Such owners of this mark may be a public institution, can\nbe cooperation or an association. &nbsp;The\npurpose of the collective mark is to notify the public about the features of\nthe products for which specifically the collective mark has been used. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Certification_Mark\"><\/span>Certification Mark <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\nis a mark which consists a sign which indicates that the goods or services duly\ncertified by the owner of the sign in terms of quality, origin, material or any\nother characteristics. It is not similar to standard trademark that performs\nthe function to differentiate the goods or services that is originated or\ndeveloped from a single company. It simply means that this is the mark which is\nused to define the standards of the product. It assures and guarantees the\nconsumers that the product has a certain prescribed standard. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shape_Marks\"><\/span>Shape Marks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nTrademark Act requires the companies to specify the shape of the goods, the\npackaging where possible to graphically represent the shape very clearly. By\nthis, it helps to differentiate the goods sold by one manufacturer from the\nother. Simply, it means that a graphical representation which helps to\ndistinguish the products can be a shape mark. Example-: the shape of the coca\ncola bottle or the kit-Kat chocolate. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pattern_Mark\"><\/span>Pattern Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nmarks consisting of a pattern which is capable of distinguishing a product from\nthe rest of the products is called a pattern mark. The goods having uniqueness,\nthe distinctive identity due to a certain pattern making it easy to identify\nthe product is a patter mark. <\/p>\n\n\n\n<p>The\nmethod of creating a uniqueness of the pattern mark is as same like any other\ntype of mark. The pattern marks which are not able to create a distinctive or\ndistinguishable character become objectionable as they fail to establish an\nidentity of such trade source. Therefore it is necessary for the Pattern mark\nto create a distinguishable identity in a product. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sound_Mark\"><\/span>Sound Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many\na times, when people hear a sound in the advertisement, it becomes familiar to\nthe people and they immediately identify that sound of the product it is related\nto. A sound which helps to create a uniqueness to a certain product and which\nhelps to identify the origin of the product or service by the people can be\nregistered as a Sound Mark under the Trademarks Act. For example: &#8211; The roar of\na lion in the MGM\u2019S advertisement.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Registration_of_Trademark\"><\/span>Registration of Trademark <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For having the benefits of trademark, it is important for the company to get its mark registered with the Trademarks office. An application for the  <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\">registration of the Trademark<\/a><\/strong> along with the necessary documents and the affidavit is submitted by the applicant to register his mark. The registration of the mark is done within a period of 1 to 2 years after the filing of the application.&nbsp; <\/p>\n\n\n\n<p>Once\nthe procedure begins, the application moves forward to the Trademark examination\nofficer assigned by the Trademark registry to examine it. The examination\nofficer upon the satisfaction will send an examination report for allowing the\napplication to publish it in the Indian Trademark Journal. After the\npublication, if no opposition is raised by anyone within a period of 3 months\nfrom the date of the publication, the application shall be sent for approval to\nthe registrar of the office and a Certificate of registration is issued to the\nregistered trademark holder. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_can_file_a_Trademark_Registration\"><\/span>Who can\nfile a Trademark Registration? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The\napplicant of the trademark application can file a trademark registration by\nhimself. He can also appoint an agent who can file on the behalf of the\napplicant. Such registration can be done either on online website of the Indian\nTrademarks Office or in person or post. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_documents_required_for_filing_a_trademark_registration\"><\/span>What\nare the documents required for filing a trademark registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some\nof the documents which are necessary for the purpose of registration are:<\/p>\n\n\n\n<ul><li>The copy of the Trademark or the logo.<\/li><li>All the necessary details of the applicant, such as: the name, address, nationality.<\/li><li>Details of the company: the state of incorporation.<\/li><li>The goods or the services which are needed to be registered.<\/li><li>If any trademark which has already been issued, specification of the use of such trademark.<\/li><li>The Power of Attorney that is to be signed by the applicant.<\/li><\/ul>\n\n\n\n<p><b>Also, Read:<\/b> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/learning\/how-to-choose-correct-trademark-class-for-trademark-registration\/\">How to Choose Correct Trademark Class for Trademark Registration in India<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Objection\"><\/span>Trademark Objection <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the procedure of the trademark registration, if the examination officer is not satisfied with the application, he may raise an objection to register the application under <em>Section 9 and 11 of the Act<\/em> and send an examination report specifying various grounds for the <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-objection\" class=\"text-primary\">trademark objection<\/a><\/strong>. A Refusal order shall be sent through notice to the applicant where the applicant is required to reply to the order within a period of 30 days. <\/p>\n\n\n\n<p>The\nreply consists of the reasons given by the applicant as to why his trademark\nmust be accepted for registration and how it has a distinctive identity from\nthe other products. &nbsp;The failure to\nprovide a reply by the applicant shall result into the abandonment of the\napplication. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Period_of_Registered_Trademark\"><\/span>Time Period of Registered Trademark <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The certificate of registration is valid for a period of 10 years and can be renewed or extended for another 10 years on the payment of prescribed <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-renewal\" class=\"text-primary\">trademark renewal fees<\/a><\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_having_a_trademark_for_your_own_brand\"><\/span>What are the Benefits of having a trademark\nfor your own brand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of the benefits of having a trademark are:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-Benefits-of-having-a-trademark-for-your-own-brand.png\" alt=\"Benefits of having a trademark\" class=\"wp-image-17458\" width=\"552\" height=\"552\" srcset=\"https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-Benefits-of-having-a-trademark-for-your-own-brand.png 1000w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-Benefits-of-having-a-trademark-for-your-own-brand-150x150.png 150w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-Benefits-of-having-a-trademark-for-your-own-brand-300x300.png 300w, https:\/\/swaritadvisors.com\/learning\/wp-content\/uploads\/2020\/12\/What-are-the-Benefits-of-having-a-trademark-for-your-own-brand-768x768.png 768w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Absolute_Rights\"><\/span>Absolute Rights <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\nTrademark registered holder enjoys the absolute rights over the trademark. Such\nregistered mark can be used by him for all the goods or products coming under\nthe applied classes. No person can make an unauthorized use of the registered\ntrademark and he can take a legal action against any person using it without\nhis consent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goodwill_in_the_Market\"><\/span>Goodwill in the Market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\nregistered trademark for your brand helps to create a reputation and goodwill\nin the market as the customers are able to put their trust upon the quality\nthat is being offered to them by the seller. This helps in creating loyal and\npermanent customers who would always choose the similar brand. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distinctive_Identity\"><\/span>Distinctive Identity <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One\nbenefit of having a trademark for your brand is that it helps you to easily\ncreate a distinctive identity for your product in the market. Not only does is\nsymbolises the quality and other features of your product but the customers are\nable to easily identify your brand from the rest. The brand is more like to get\nthe attention and the distinctive identity is what makes a brand a unique one. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recognition_given_to_the_Quality_of_the_product\"><\/span>Recognition given to the Quality of the\nproduct<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark\nRegistration benefits your brand by giving recognition to the quality of the\nproduct. The customers directly link the quality of the product with the brand\nname and thus, when the mark is registered it automatically creates a sense of\nbelief for the customers that the quality of the product is good as compared to\nthe rest of the brands. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asset_Creation\"><\/span>Asset Creation <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Getting\na trademark registered makes such mark an intangible asset which comes under\nthe protection of the Intellectual property rights. The Organisations have a\nright to sell it, assign it, franchise or to come into a commercial contract\nwith such Asset.&nbsp; It gives many\nadvantages to the organisation from such asset creation. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantage_of_using_%C2%AE_Symbol\"><\/span>Advantage of using \u00ae Symbol<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once the mark is registered, the registered holder gets the right to use the \u00ae Symbol for the brand logo. This means that such symbol denotes that the brand is registered and no person can use the same mark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protection_In_case_of_Infringement\"><\/span>Protection In case of Infringement <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No other person has a right to use the mark which has already been registered under the name of a registered holder. If any person uses the same mark without the consent of the registered holder, it shall result into the infringement and the registered holder can take a legal action against him for the same. The infringement caused by any person shall be held liable for punishment and penalties under the Trademarks Act.&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Less_expensive_and_10_years_of_protection\"><\/span>Less expensive and 10 years of protection <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once the Trademark is registered, only a renewal fee and the maintenance fee has to be paid, which is after 10 years of the registration. Therefore the expenses are very less for registering a trademark. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Global_Trademark_Registration\"><\/span>Global Trademark Registration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The trademark registration done in India can provide a good and helpful basis for any person who wishes to expand their brand outside India.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is always important for every company who decides to introduce a brand, to think how to protect their brand from the others. There are many benefits of having a trademark for your own brand. It not only helps the company to secure their brand but also prevents it from any infringement. It provides them with many rights that can be enjoyed by them under the rules of the Trademark act. Therefore, registration of a brand is a must to ensure that your brand is well promoted and comes into the notice of the people with the help of a trademark. <\/p>\n\n\n\n<p>Even the huge companies like <strong>Siemens<\/strong>, <strong>Samsung<\/strong>, <strong>Apple <\/strong>etc have got their brands protected by registering their trademark. The benefits of having a trademark is that, it not only protects a companies\u2019 brand but also provide asset and builds goodwill for them in the market. The registered holder has a right to sell, assign or license the trademark. It provides a guarantee that a brand assures a quality and in return the customers can without a doubt trust a brand. It hence, becomes a brand which creates its own reputation in the market. <\/p>\n\n\n\n<p>The Indian <strong>Trademarks Act, 1999<sup><a class=\"text-primary\" href=\"http:\/\/www.ipindia.nic.in\/writereaddata\/Portal\/IPOAct\/1_43_1_trade-marks-act.pdf\"><strong><em>[1]<\/em><\/strong><\/a><\/sup><\/strong> lays down all the rules and regulations which are needed to be followed for the purpose of registration, infringement of a brand. It is necessary for every person who files an application for the registration of a trademark to follow all the rules in accordance with the act.<\/p>\n\n\n\n<p><b>Also, Read:<\/b> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/learning\/who-has-the-right-to-own-trademark-promoter-or-company\/\">Who has the right to own Trademark: Promoter or Company?<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark is a term used for any word, symbol, logo, design etc which is used by the companies to make their product different from the others. Having a Trademark simply creates a distinctive identity for a brand. And therefore there are many benefits of having a trademark for your brand. To have the benefits of [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":17447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[1027],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/17442"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/comments?post=17442"}],"version-history":[{"count":7,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/17442\/revisions"}],"predecessor-version":[{"id":17747,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/17442\/revisions\/17747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media\/17447"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media?parent=17442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/categories?post=17442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/tags?post=17442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}