{"id":17463,"date":"2020-12-07T11:21:22","date_gmt":"2020-12-07T05:51:22","guid":{"rendered":"https:\/\/swaritadvisors.com\/learning\/?p=17463"},"modified":"2021-03-19T17:53:57","modified_gmt":"2021-03-19T12:23:57","slug":"trademark-rules-in-india","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/learning\/trademark-rules-in-india\/","title":{"rendered":"Concept of Deceptive Similarity: Trademark Rules in India"},"content":{"rendered":"\n

The term \u201cDeceptive Similarity\u201d means a mark which is similar or identical to an already registered mark so as to deceive or create confusion for the people. A Trademark plays a very important role in the creation of a brand name, reputation and goodwill of any business. After the registration of a trademark<\/a><\/strong>, it not only builds a value for a brand but it also helps to generate revenue. However, there is a possibility that a trademark may get infringed. A person may try to misuse a registered trademark by creating a deceptively similar mark.<\/p>\n\n\n\n

The concept of deceptive similarity has quite been recognised ground for the infringement of trademark under the Indian Trademarks Act, 1999. It is considered a ground for not providing registration to an applicant of such trademark. <\/p>\n\n\n\n

We will be discussing about the Trademark Rules concept in detail under this article. <\/p>\n\n\n\n

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Table of Contents<\/p>\n