{"id":5122,"date":"2019-06-24T18:30:26","date_gmt":"2019-06-24T13:00:26","guid":{"rendered":"https:\/\/swaritadvisors.com\/learning\/?p=5122"},"modified":"2021-04-07T15:30:09","modified_gmt":"2021-04-07T10:00:09","slug":"why-trademark-registration-is-important-for-already-running-business","status":"publish","type":"post","link":"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/","title":{"rendered":"Why Trademark Registration is important for already running business?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">In the era of intense competition in the market, it is difficult for entrepreneurs with the same product category and class to distinguish their product from their competitors. So, customers find difficulty in identifying the brand of the product because of its similarity with other brands or products. <\/p>\n\n\n\n<p>If you are running your business in the market, you might notice\nseveral companies using your service or product mark to confuse your customers\nregarding the brand. So, if you don\u2019t want to lose your customers and want to\nclarify your prospects regarding your brand then, it is crucial for you to\nregister your mark under the government of India as \u201cTRADEMARK.\u201d To know more\nabout Trademark and its importance for your business, let\u2019s proceed further.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a5e92418d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a5e92418d5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#What_is_Trademark_Registration\" title=\"What is Trademark Registration?\">What is Trademark Registration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#What_are_the_different_Types_of_Trademark\" title=\"What are the different Types of Trademark?\">What are the different Types of Trademark?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#1_Product_Mark\" title=\"1. Product Mark\">1. Product Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#2_Service_Mark\" title=\"2. Service Mark\">2. Service Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#3_Collective_Mark\" title=\"3. Collective Mark\">3. Collective Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#4_Certification_Mark\" title=\"4. Certification Mark\">4. Certification Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#5_Sound_Mark\" title=\"5. Sound Mark\">5. Sound Mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#6_Pattern_Mark\" title=\"6. Pattern Mark\">6. Pattern Mark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#How_to_register_for_Trademark_in_India\" title=\"How to register for Trademark in India?\">How to register for Trademark in India?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#1_Search_for_a_unique_name\" title=\"1. Search for a unique name\">1. Search for a unique name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#2_Preparing_Trademark_Application\" title=\"2.\nPreparing Trademark Application\">2.\nPreparing Trademark Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#3_Filing_the_Registration_Application_of_your_brand_name\" title=\"3.\nFiling the Registration Application of your brand name\">3.\nFiling the Registration Application of your brand name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#4_Examining_Registration_Application\" title=\"4.\nExamining Registration Application\">4.\nExamining Registration Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#5_Publication_in_Trademark_Journals\" title=\"5.\nPublication in Trademark Journals\">5.\nPublication in Trademark Journals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#6_Issuance_of_Trademark_Registration_Certificate_In_India\" title=\"6. Issuance of Trademark Registration Certificate In India\">6. Issuance of Trademark Registration Certificate In India<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#What_are_the_benefits_of_a_Trademark\" title=\"What are the benefits of a Trademark?\">What are the benefits of a Trademark?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#1_Help_your_customers_to_find_you\" title=\"1. Help your customers to find you\">1. Help your customers to find you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#2_Economically_efficient_communication_tool\" title=\"2. Economically efficient communication\ntool\">2. Economically efficient communication\ntool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#3_Standardize_your_productsservices\" title=\"3. Standardize your products\/services.\">3. Standardize your products\/services.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#4_Most_valuable_asset\" title=\"4. Most valuable asset\">4. Most valuable asset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#5_Utilization_of_your_social_and_internet_media\" title=\"5. Utilization of your social and\ninternet media\">5. Utilization of your social and\ninternet media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#6_Effective_against_unfair_competition\" title=\"6. Effective against unfair competition\">6. Effective against unfair competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#7_Ease_in_hiring_employees\" title=\"7. Ease in hiring\nemployees&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \">7. Ease in hiring\nemployees&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/swaritadvisors.com\/learning\/why-trademark-registration-is-important-for-already-running-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Trademark_Registration\"><\/span>What is Trademark Registration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to the Section 2 of the Trade Marks Act, 1999, a trademark is a mark which distinguishes the goods or services of one company from others. The trademark could be any symbol, name, logo, labels or numerals. <\/p>\n\n\n\n<p>Trademark ensures the protection of certain names, symbols,\nphrases, signatures, devices, label, words, designs or any other combinations\nthat are associated with your products and services. <\/p>\n\n\n\n<p>It helps your customers and prospects to easily recognize\nyour product in the market. Trademark is registered under Trademarks Act, 1999\nand governed by Ministry of Commerce &amp; Industry, Controller General of\nPatent Design and Government of India. <\/p>\n\n\n\n<p>There are various classifications of <a href=\"https:\/\/swaritadvisors.com\/trademark-registration\" class=\"text-primary\"><strong>trademark registration<\/strong><\/a> under Trade Marks Rules, 2002 and your registration may vary accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_different_Types_of_Trademark\"><\/span>What are the different Types of Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Product_Mark\"><\/span>1. Product Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product mark is used to identify the mark on goods or\nproducts instead of services. This type of trademark helps the customers to\nidentify any tangible product easily. The applications filed under Trademark\nClass 1-34, represent products and hence classified as Product mark. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Service_Mark\"><\/span>2. Service Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Servicemark can be is to identify the service instead of tangible products. Customers or prospects could easily recognize a particular service through its service mark. All the applications filed under Trademark Class 35-45 represent services and termed as a Service mark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Collective_Mark\"><\/span>3. Collective Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A collective mark is used by any association or public institution or companies listed under Section 8 of Companies Act, 2013. This mark is used to inform the public about the distinctive features of their company or product or service collectively. It is used by the members\/traders to distinguish themselves or their products or services in respect of the rules, standards set by the company. An example of this mark is \u201cReliance Group Logo\u201d, and the companies who are using this logo represent themselves as a part of \u201cReliance Group\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Certification_Mark\"><\/span>4. Certification Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A mark or sign that specifies the quality, origin, materials or other details of the product or service issued by the owner is a Certification Mark. This helps to bring the standard of the product in terms of its guarantee and warranted to the customer. Furthermore, This mark is usually seen on phones, packed food, toys etc which ensures that the product has good quality and examined under several standard tests. This mark helps to gain the trust of customers towards the product about the product specifications. Examples of this mark are ISO Mark, Wool Mark etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sound_Mark\"><\/span>5. Sound Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This brand ensures the safety of a sound associated with any product, service or brand. It helps the audience to easily identify a particular product or service represented by that sound. Examples of this mark are the sound of Airtel, IPL etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Pattern_Mark\"><\/span>6. Pattern Mark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This mark is associated with any design or pattern followed\nby the company to distinguish their product or services. The owner must specify\nthe uniqueness of the pattern if they want to register under this Trademark.\nCompanies using this mark are \u201cBurberry\u201d, \u201cLouis Vuitton\u201d etc. as they follow a\nparticular pattern in their products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_register_for_Trademark_in_India\"><\/span>How to register for Trademark in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;The Trademark registration in India follows the following steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Search_for_a_unique_name\"><\/span>1. Search for a unique name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00a0Firstly, you should come up with some unique name or logo for your brand. The logo must not be previously used by any other company and there could be no prior registration for the same. Your logo or name must specify the reason behind that and could be able to relate with your company. Common phrases, names, signs, sound may not be considered for Trademark Registration in India.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Preparing_Trademark_Application\"><\/span>2.\nPreparing Trademark Application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After\nfinalizing your name, you need to prepare the trademark application which costs\naround Rs3500. You must carry the following documents when you are preparing\nyour trademark application:<\/p>\n\n\n\n<ul><li>Copy of your logo in the size of 9X5cm<\/li><li>Form 48, Signed<\/li><li>Aadhar Card of the Directors<\/li><li>Partnership Deed\/ Incorporation Certificate<\/li><li>Address proof of Directors<\/li><li>Identity proof of Directors<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Filing_the_Registration_Application_of_your_brand_name\"><\/span>3.\nFiling the Registration Application of your brand name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two ways to file your registration application. Either you can file manually or online. Under manually, you have to visit at any Registrar of Trademarks with trademark application and all relevant documents and in 15-20 days, you will receive an acknowledgement receipt. But, in case of online registration, you will immediately receive an acknowledgement receipt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Examining_Registration_Application\"><\/span>4.\nExamining Registration Application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once the application has filed, then the governed authority examines the application regarding the prior registrations and checks whether it compiles by the law or not. If any dispute\/ conflict arise in the application, it will not proceed further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Publication_in_Trademark_Journals\"><\/span>5.\nPublication in Trademark Journals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once government authority approves the application, then it will publish in the Trademark Journals to raise any objection regarding the applications. But, If no <strong><a href=\"https:\/\/swaritadvisors.com\/trademark-objection\" class=\"text-primary\">Trademark objection<\/a><\/strong> arises within 3 months or 120 days in few cases, then the brand name is accepted and proceeds further for the trademark certification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Issuance_of_Trademark_Registration_Certificate_In_India\"><\/span>6. Issuance of Trademark Registration Certificate In India<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If\nthere will be no objection regarding the application within 3 months, then the\nregistrar of Trademark accepts the application and issues the Trademark\nCertificate.<\/p>\n\n\n\n<p><b>Also, Read:<\/b> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/learning\/process-for-trademark-objection-from-companies-end\/\">Trademark Objection Procedure by a Company<\/a><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_a_Trademark\"><\/span>What are the benefits of a Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Help_your_customers_to_find_you\"><\/span>1. Help your customers to find you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark helps your customers to recognize your products or\nservices among all other brands or products. It helps to distinguish your\nproducts and services from others and generates awareness regarding your brand\nin the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Economically_efficient_communication_tool\"><\/span>2. Economically efficient communication\ntool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark is an economically efficient communication tool\nthrough which you can easily communicate to your target audience as they are\nalready aware about your offerings. You can easily convey messages, new\nservices\/ products to your audience across culture, language or border.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Standardize_your_productsservices\"><\/span>3. Standardize your products\/services.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademarks help the company to distinguish themselves from\nothers and maintain goodwill in the market as it prevents other companies to\nuse your name or logo to degrade your image. It helps to standardize your\nproducts or services using Certification marks or other trademarks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Most_valuable_asset\"><\/span>4. Most valuable asset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark acts as an identification mark of your products\nand services. It is the most valuable asset of your company as it helps to gain\nyou a competitive advantage in the long run. It has a high leverage and proved\nfruitful at the time of merger and acquisitions of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Utilization_of_your_social_and_internet_media\"><\/span>5. Utilization of your social and\ninternet media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark helps you in proper utilization of your internet and social media as audience is fully aware about your brand and products; and can find about your services on social media as well.In addition, You can also communicate to mass people through online mode and generate awareness of your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Effective_against_unfair_competition\"><\/span>6. Effective against unfair competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trademark gives the authority to registered companies for\nstopping others from using their name or logo to degrade their market image. However,\nif any company still uses the identity of the registered one, then it can take\nlegal actions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ease_in_hiring_employees\"><\/span>7. Ease in hiring\nemployees&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As Trademark helps companies to maintain their brand image in the market, it also makes easier to hire better and skilled employees without giving any explanation. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Therefore, if you wish to create a unique identity of your business, then you must trademark your company\u2019s name\/logo\/symbol, etc. Furthermore, with the trademark registration, you receive powers to sue anybody who is found using your company\u2019s name and logo without your consent. <\/p>\n\n\n\n<p>Therefore, once you have registered your company, get the\ntrademark registration as soon as possible. In case, you have any query or\ndifficulty regarding the same, then contact us. You can also leave a comment\nbelow and we will get back to you soon <\/p>\n\n\n\n<p><b>Also, Read:<\/b> <mark style=\"background: #fffd03 !important;\"><a href=\"https:\/\/swaritadvisors.com\/learning\/how-to-choose-correct-trademark-class-for-trademark-registration\/\">How to Choose Correct Trademark Class for Trademark Registration in India<\/a><\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of intense competition in the market, it is difficult for entrepreneurs with the same product category and class to distinguish their product from their competitors. So, customers find difficulty in identifying the brand of the product because of its similarity with other brands or products. If you are running your business in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[134],"tags":[913],"_links":{"self":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/5122"}],"collection":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/comments?post=5122"}],"version-history":[{"count":26,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/5122\/revisions"}],"predecessor-version":[{"id":18623,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/posts\/5122\/revisions\/18623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media\/5140"}],"wp:attachment":[{"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/media?parent=5122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/categories?post=5122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swaritadvisors.com\/learning\/wp-json\/wp\/v2\/tags?post=5122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}