Current Scenario of Trademark Registration for Online Business – An Overview

In India, online businesses are seeing rapid growth in the current scenarios. With more & more businesses are entering the online environment, brand protection has become a severe matter of concern among entrepreneurs. However, all thanks to Trademark Registration, which make sure 100% protection of intangible assets of the company against the brand pirates. Imitation of logos, slogans, and brands are not new to the world of business. The rapacious eyes of defaulters keep seeking brands that deserve to get copies, and that is the reason why Trademark Registration for online business is enormously vital.

Why is Trademark Registration for Online Business Highly Crucial?

Substantial companies won’t bother to lay eyes on defaulters who try to copy their brand unless they don’t harm the company’s image to a considerable extend. But for small businesses, it’s a severe matter of concern. If you care about safeguarding your business against such practices, then Trademark Registration could be the best option for you. It not only enables the owners of the business to safeguard the intangible asset but also authorise them to take legal action against the impersonators.

So whether you are preparing to launch an e-commerce store or intended to provide complicated services via an online channel, you will require a Trademark Registration for online business sooner or later as your brand begins resonating among your target audience. As soon as your brand gets a higher value in the market, it becomes more susceptible to replication.

Major Advantages of Trademark Registration for Online Business

Registration of Trademark sounds like an essential business factor, but it’s a total requirement for those who care about their brand and wishes complete protection against Trademark Infringement. If you still believe that Trademark Registration is not an obligatory thing, and then has a look at feasible advantages of Trademark Registration for Online Business are given below:

1. Ensure Client Satisfaction: Registration of Trademark not only isolates your business from potential acts of Infringement but also aids in rising client’s trust over time. The Trademark logo or symbol^[1] on the brands aids the client to become less concerned regarding the authenticity of the goods and services.
2. Make Revenue for the Business: With better market penetration, you can expect your business to gather consistent Revenue without insistent marketing strategies. Trademark is an equivalent for authenticity and is able of improving the market presence of a specific brand. Even in a demanding condition where sales figures are dipping, a Trademark Registration can aid your brand to maintain the competition provided by the rival and make income with ease.
3. Create a Distinct Identity: Most of the entities today have been chocked by incensed competition. The only thing that distinguishes your offerings from others is Trademark Registration. A well-established Trademark is a sign of success and able to identify your business & values uniquely.
4. Improve Brand Visibility: There is no opposing that brands without a Trademark logo struggle to get a robust market presence. Meanwhile, the Trademark registered brand is easily identifiable and is more likely to grip the customer’s attention. Since the TM logo on the brand reflects the sense of authenticity, it’s motivated the business owner to provide high-quality products & services. Hence, Trademark Registration for online businesses does make sense when it comes to brand revelation.
5. Raise Market Penetration: Online businesses are increasing, and so does the competition. The only way to get recognised in the saturated market is to offer something that others are missing. Trademark Registration can aid businesses to differentiate their product lines and increase market diffusion over time.
6. Creation of Asset: Registration of a Trademark is equivalent to an intangible asset that performs as Intellectual Property (IP) for a company or an organisation. A registered Trademark can be assigned, sold, or commercially contracted. Registration of Trademark is a value-addition to the company.
7. Provides Legal Coverage to Intangible Assets: Brands under the registration are less likely to get copied or violated. As soon as you get the Trademark Registration, you would get the lawful right to sue anyone responsible for impersonating your brands. Trademark Registration offers peace of mind to the owners of the business who are more concerned regarding the protection of their brand against an act of Infringement.
8. Improve the Monetary Standing of the Company: As we discussed that the Trademark Registration is good at protecting intangible assets and improving brand value. Trademark Registration entitles the business to stronger its the market presence and makes consistent Revenue over the course of time. This actually aids the companies to improve their financial standing.
9. Use of R Symbol: Once you get the registration, you become liable to use the R symbol on the logo looking for protection. It is complete of all types of usages and rights. If Trademark Registration also gives the right to the person to engage with the court proceeding against the party accused of Infringement.
10. Trademark Registration Lives Longer: As per the Bylaws, Registration of Trademark delivers a validity period of ten years. The renewal cost of registration is amazingly low as compared to other licenses in the nation.

How will such Advantages under Trademark Make Sure the Valuation of Online Business?

Registration of Trademark ensures the complete protection for the intangible assets and increases the brand value eventually. An online business, new ones in exacting, often fails to obtain enough clients because their offerings struggle to capture the recognition of the audience due to a lack of originality and trust. Even though their products are outstanding, they fail to convey the similarities to their clients. That is where the Trademark Registration comes in so handy. Trademark Registration gives you the enjoyment of reaping the trust of the customer without sacrificing the hard-earned capital.

The current pandemic has many obligatory businesses to close their facility and choose an online channel. An online marketplace is far more superior to the physical marketplace in terms of lead volume and client databases. However, this has some downside as well. Brands exposed to numerous markets or demographics gradually become more prone to Infringement. The only way to counter such a condition is to procure Trademark Registration.

Conclusion

Under the power of digitization, Infringement has become more famous than ever. Information is shared online is always vulnerable to replication due to interconnectivity and ease of usages. Without the registration of Trademark, you won’t be able to safeguard your ideas. It permits the infringer to influence your idea and convert it into a money-making device. Even though Intellectual Property Infringements have become more vital these days, they can easily resolve if you have Trademark protections at your disposal. It’s not great to get the Trademark Registration for online business from the authority. All you have to file a Trademark application and submit the correct set of documentation.

Read our article:Will it be viewed as a Violation of Trademark norms if Your Trademark is being used by Someone Else?