Know how Indian Trademark Registration Will Boost Your Business

It is important for every company or an individual to protect its brand in the market by getting its trademark registered under the Indian Trademarks Act, 1999. It is important to secure the intellectual property rights at the right time to earn maximum profits. For a brand that can ensure good quality of products being delivered, and on which customers can rely upon, trademark registration for it is quite important. This article will help you to know how Indian Trademark registration will boost your business.

What is a Trademark?

A trademark is a mark that helps the company or an individual to distinguish its products and services from the others.

The following points will help you to know how Indian Trademark registration will boost your business:

Becomes an asset for the company

Once the brand is registered, it value increases with the business reputation. The trademark registration helps the company or an individual to monetize that value in the coming years and protect it from any possible infringement. The trademark registration can only be done if the brand name is unique. Therefore, trademark search must be done appropriately by the applicant before applying for TM.

Registration of trademark helps the business to grow

Trademark is a tool that helps a company or an individual to put its brand in the public. Trademark becomes the brand identity as it is the face of the company. The reputation of the company, its products and services are all determined by its presence in the market. If the trademark is registered, the brand can create trust between the customers and in return the customers believe on the quality that is offered by the brand. Thereby, it helps the brand to grow.

Helps in the expansion of the business

Trademark registration protects the brand from being infringed by others or used or copied by anyone without the consent of the registered trademark owner. Therefore, trademark is completely safe once it is registered. It helps a brand to grow and move forward with expansion. Also, if in the future a company or an individual is selling its business to another corporation, a registered trademark adds the value to the company. It allows the company or the individual to enjoy the outcome of the hard work that has been put in building a brand.

Registered Trademark helps to market the brand

The brand gets the recognition though trade name or its unique trademark design. The trademark registration helps to make a mark unique and increases the brand visibility. It helps the brand to market its products and services.

Legal Protection and Rights

Once the trademark is registered, it gives the owner of the mark the right to sell, license, assign and make royalty out of it exclusively. The holder of the registered trademark also gets the right to sue the infringer for using his mark without his consent and can claim damages from him. Once the trademark is registered, it becomes proper legal evidence which can be used to defend a trademark publicly.

Distinctive Characteristic

Once the trademark is registered, it makes the brand one of a kind and no marks which similar to already registered mark can be used or filed for registration. And if anyone uses the similar mark, the holder of the registered trademark has the right to sue and claim damages. Therefore, a registered trademark brings clarity among the consumers and avoids any confusion between them as a distinctive characteristic is built for the registered trademark. It helps the consumers to identify the products or services easily through the trade name. And further, this helps to create a reputation in the market and thus the trademark becomes the face of the company.

Helps a brand to reach globally

The trademark registration helps the domestic traders in India to get exposure of global market through the international trademark system. Also foreign companies and individuals and non resident Indians are also eligible to register a trademark in India. Once the trademark registration done in India, one has the option to go for the international registration under the “ Madrid Protocol “. 

Increases Credibility and brings trust among the consumers

Trademark registration helps the customers to trust a brand as the brand ensures that a certain quality of product is provided to the people and further ensures the authenticity of the products as well.

Right to use the registered symbol

Trademark registration allows using the registered symbol beside the trademark for all the goods and services listed in the registration.

Benefit of getting trademark renewal

Trademark once registered, lasts for eternity. The trademark registration allows for the renewal of trademark after every 10 years. The holder of the registered trademark has the rights to renew the mark without providing an affidavit with evidence of use of mark in India. The trademark can be renewed on the basis of renewal request along with the official fees. And in cases of multi- class applications, the official fee is to be paid per class. Provided, that the records must be up to date and the renewal can be effected within one week.

Conclusion

India has significantly improved in the functioning of its intellectual property rights and many initiatives have been taken by the people to protect its brand by getting it registered under the trademarks act. Trademark registration must be done by a company or an individual who wish to prosper and grow in their business. It helps a company to progress in so many ways if it is managed and structured properly. Trademarks are the most effective as it helps a company or an individual to protect its mark from being used illegally or being infringed by others. It helps companies to directly connect with the customers and creates goodwill and reputation with the customers on a personal basis. The Indian trademark registration will boost the business if all the procedures are applied properly. The trademark registration must be done in accordance with the rules and procedures prescribed under the Indian Trademark Act, 1999.

Also, Read: Concept of Deceptive Similarity: Trademark Rules in India