5 Significant Elements For A Successful Brand Name

A brand name is the most vital elements of brand identity, and it is another very challenging factor in commencing a business in India. To grow a brand identity, it is essential first to know the meaning of a brand name and what it takes to create a new and unique name for a brand. With an enormous number of businesses and start-ups in India trying to develop a name for themselves efficiently and producing marketing, a successful brand name is vital for you to distinguish your business from challengers in the same marketplace. In this article, we will search for the significant elements to create a successful brand name, and you can use these tips to kick-start your way to success.

What is a Brand Name? – An Overview

It is one of the brand features which aid the clients to recognise and distinguish one product from another company’s product. It should be picked very carefully as it captures the primary theme of a product in an effective & financial manner. It can be easily observed, and its meaning can be triggered & stored in the memory quickly. Selection of the name of the brand requires a lot of research and patience. The name of brands is not necessarily connected with the product. For example, the name of brands can be based on places (such as British Airways, Air India, and Indigo), birds or animals (such as Puma, Dove), people (such as Allen Solly, Louise Phillips). In some examples, the entity name is used for all products such as LG, General Electric).

Different Features of a Successful Brand Name

A good or successful name of a brand has the following features:

• It should be original/distinctive/unique;
• It should be expandable;
• It should be easy to recognise, pronounced, and remember;
• It should give a concept about benefits and qualities of a product;
• It must be readily convertible into overseas language;
• It must be capable of legal protection and Trademark Registration or Brand Registration;
• It should suggest the category of a product or service;
• It should represent concrete qualities;
• It shouldn’t present wrong meanings in other categories.

Different Elements for a Successful Brand Name

• Get Your Story to Light: Clients associate with businesses when they recognise their stories. When clients buy your product or service, they should feel as if they are purchasing part of the story. Create a story part of who you are and what your company is all about. If your story connects well with the targeted clients, you will build trust and win.

People see many advertisements every day. As an outcome, it’s getting harder to get attention and stand out. However, stories keep people fascinated and interested. Your name & story is a way of representing, rather than telling, what your brand has to deliver.

For example, the story of Steve Job played an essential role in building liking and reliability for the brand. As long as he was alive, it was through him that products of Apple got a grip.

• Go for Something More Accepted: Creating the correct brand name for your business or company can greatly affect your success. A different or unique and universally recognisable name can be exceptionally beneficial in your marketing and branding efforts. The essentials of creating a memorable name are keeping it short, unique, simple, recognisable, easy to remember and pronounce.

The name of a brand that creates interest inspires customers to ask further is the best to build a relationship or bonding with clients. Such brand names are easier to recall and get increase by word of mouth.

Following are some useful recommendations on how to emerge with a successful brand name:

1. Pick a unique name;
2. Pick a short and simple name of a brand for your products or services;
3. It must spell as it is pronounced;
4. It should be easy to remember, spell, pronounce, and be meaningful;
5. Select a name that doesn’t favour your competitor;
6. Ensure it doesn’t mean anything dispute in other languages;
7. Pick a short name for your product or service.

• Distinguish and Dissimilarity Yourself Against your Opponents: If you wish to make a place in the market as a successful brand, you should distinguish yourself and make a stand out yourself from your competitors. Do you know that 77% of the purchases are made depends on the brand rather than a particular product? So, to have a victorious business, you require to create a beloved brand.

Giving your brand a correct name is much similar to naming a child. It should be unique, but at the same time, it should be easy and quickly recognisable. A good brand name gives your brand uniqueness and sets you far from other businesses that have the same products/services.

While picking a name of a brand for your start-up or business, you can take the following routes:

1. Using the name of a founder gives your brand a human touch and makes it more connectable. For instances- Godrej, Tata.
2. Use words in an innovative way: you can choose an innovative usage of an ordinary word. Example: Shopify.
3. Choose a descriptive name: Example- Tata Motors^[1].
4. Make up a word, and that has worked well for many brands. Example: Google.

Get imaginative with your name but remember that it must be something that your audience can acquire a board with.

• Be Authentic: The authenticity of a brand is all about genuine and original or unique. Hence, when you are naming a brand for your start-up or business, you should be confident about your values and mission. Your policies should be transparent, and you should create an emotional association with your clients. Authenticity has become an advertising trend these days. Your clients desire to learn everything regarding the product or service they are purchasing. They desire to understand if your company can be trustworthy and if your brand is right to them.

If your brand name does not show what your brand stands for, you may decline your brand reputation. Hence, while naming a brand, think to come up with a name that is distinct and authentically you.

• Consider Future Growth: The brand name is the most reliable business asset. It’s how your clients remember, recognise, and suggest your business; it’s how the customers get to trust it. Further, it’s easy to name a brand that really works at the current; however, it’s also equally essential to think about the upcoming business expansion. Over time, the brands & businesses develop. Therefore, when coming up with an idea of brand name, consider those that won’t become outdated quickly and fit the enormous picture.

Conclusion

So, it is clear that your brand name and identity can break or make your start-up or business; give it some reflection before you think on a name and get Trademark Registration quickly to safeguard it. In case if you are looking for an authentic and easiest way to get Trademark Registration, you can hire an expert.

Read our article:What are the Legal Differences Between a Brand and a Company?